Brand Tone

Inspirational, Educational, and Relatable

Brand Values

• •Biblical Authority
• •Faith and Salvation
• •Action-Oriented Discipleship
• •Community and Empowerment
• •Service and Ministry

Best Practices

• •Always Circle Back to the Mission: Ensure every piece of copy, from a product description to a social media post, ties back to the core mission of "Read it, Believe it, Live it." This phrase is the brand's anchor.
• •Maintain a Relatable and Authentic Voice: Continue using a personal and friendly tone. Address the audience directly with terms like "y'all" and don't hesitate to share personal stories and struggles to maintain the genuine connection the audience values.
• •Balance Inspiration with Education: While inspirational quotes are engaging, the brand's strength lies in *equipping* its audience. Pair encouragement with practical, educational content that teaches women *how* to study and apply scripture.
• •Emphasize "Community": Use language that fosters a sense of belonging. Words like "together," "community," and "join us" reinforce the idea that customers are part of a larger, supportive group of like-minded women.
• •Use Scripture as the Foundation: Every claim, piece of advice, or encouragement should be directly supported by or rooted in the Bible. This reinforces the brand's primary value of biblical authority and builds trust with its audience.

Social Perception

RBL Ministries is overwhelmingly perceived as authentic, genuine, helpful, practical, encouraging, and positive, fostering a strong sense of community among its target demographic who value its accessible and faith-centered resources.

Copy Examples

• •Instagram Post: *Image: Aesthetically pleasing flat-lay of the new Bible study guide, an open Bible, a journal, and a cup of coffee.* Copy: 'Ever feel lost in scripture, not knowing where to start? You're not alone. Our new Proverbs Study Guide is designed to be your companion, helping you not just *read* the words, but truly *live* the wisdom. Let's grow in faith, together. Tap the link in our bio to begin your journey. #ReadItBelieveItLiveIt #BibleStudy #ChristianWomen #Proverbs'
• •Facebook Ad: *Video: A short, dynamic clip featuring snippets of podcast audio with onscreen text highlighting key topics.* Copy: 'Tired of surface-level faith? Go deeper with The RBL Podcast. Each week, we have honest conversations about applying God's truth to your everyday life—from relationships to routines. Join our community of women seeking to live bolder, more faithful lives. Listen on your favorite podcast app! New episodes every Wednesday. #RBLPodcast #FaithInAction #ChristianPodcast'
• •Website Banner: *Image: A vibrant photo from the previous year's conference showing women worshipping and connecting.* Copy: 'RBL CONFERENCE 2025: REVIVAL IS HERE. Join us for a powerful one-day event designed to inspire and equip you to read, believe, and live God's Word like never before. Get ready for impactful teaching, heartfelt worship, and genuine community. Tickets are on sale now! #RBLConference2025'
• •Email Newsletter: Subject line: 'A Note of Encouragement for Your Week'. Body: 'Hey y'all, Abby here. This week, I've been meditating on 1 Thessalonians 5:24: 'He who calls you is faithful; he will surely do it.' Whatever season you're in, I want to remind you that His promises are true. Feeling overwhelmed? He is your strength. Feeling uncertain? He is your guide. You are called, and He is faithful. P.S. We just published a new blog post on finding peace in busy seasons. Click here to read!'
• •TikTok Video Script: *(Video shows a person quickly writing down 3 points on a notepad)* On-screen text: '3 Tips for a More Consistent Bible Study in Under 30 Seconds!' Voiceover/On-screen text: '1. **Pick a Time & Place:** Make it a non-negotiable appointment. 2. **Start Small:** Even 5 minutes in Proverbs is powerful! 3. **Grab a Guide:** Use a resource to help you understand the context (like our free 'Books of the Bible' breakdown!). Ready to dive in? Follow for more! #BibleTips #ChristianTikTok #BibleStudyHacks'