Brand Tone

aspirational yet accessible, encouraging, trendy, and customer-focused

Brand Values

• •Fashion-forward
• •Quality
• •Customer Empowerment/Confidence
• •Accessibility
• •Passion for Fashion

Best Practices

• •Focus on "You": Address the customer directly (e.g., "your style," "feel confident"). This makes the copy more personal and engaging, aligning with the accessible and customer-focused tone.
• •Use Positive and Empowering Language: Incorporate words that evoke confidence, beauty, and excitement (e.g., "fabulous," "spotlight," "empower," "celebrate"). This reinforces the aspirational and encouraging aspects of the brand.
• •Highlight Trends with Relatability: When showcasing new trends, explain how they fit into the customer's lifestyle or how they can be easily adopted, making fashion feel attainable rather than intimidating.
• •Maintain Enthusiasm: Whether announcing a new product or a sale, infuse the copy with genuine excitement and passion for fashion. This mirrors the brand's stated passion.
• •Keep it Clear and Concise: While being descriptive, avoid overly complex language or jargon. The copy should be easy to understand, reflecting the accessible nature of the brand. Ensure calls to action are clear.

Social Perception

an online boutique offering a variety of trendy womenswear. Customers likely see it as a source for current styles at competitive prices.

Copy Examples

• •Headline for New Collection: "Step into Your Spotlight! ✨ Discover the latest arrivals designed to make you look and feel fabulous. Shop the new collection now!"
• •Instagram Post Caption (featuring a dress): "That weekend feeling, bottled up in a dress! 💖 Our new [Dress Name] is all about effortless style and all-day comfort. Ready to turn heads? Tap to shop!"
• •Email Subject Line for a Sale: "Treat Yourself! 👑 Up to 30% Off Your Favorite Styles – You Deserve It!"
• •Product Description Snippet: "Crafted for confidence, this versatile top will take you from desk to dinner in style. Embrace the trend, love the look."
• •Facebook Ad Copy: "Tired of 'nothing to wear' days? Refresh your wardrobe with RBK Styles of Fashion! Explore chic, quality pieces that celebrate your unique style. Click to find your new favorite outfit!"