Brand Tone

Professional & Informative, Solution-Oriented, Accessible & Engaging (TikTok), Trust-Building, Customer-Focused

Brand Values

• •Quality
• •Competitive Pricing/Value
• •Customer Success & Partnership
• •Expertise & Experience
• •Efficiency & Innovation
• •Global Reach & Professional Service
• •Durability

Best Practices

• •Back Claims with Evidence (Implicitly or Explicitly): Reference the global partnerships, founder's experience, product durability, or client success stories (even if generalized) to build credibility and trust.
• •Adapt Tone Slightly by Platform, but Keep Core Values Consistent: While TikTok can be more informal and trend-driven
• •Ensure all communications reflect the core values of quality, value, and customer success.
• •Use "You" and "Your" to Focus on the Customer: Frame copy around the customer's needs, challenges, and aspirations (e.g., "Partnering for *Your* Path to Success," "Empowering *Your* Business," "Helping *you* find the right equipment").
• •The tone should be knowledgeable and authoritative but also helpful and supportive, reflecting the "partnering for success" value.

Social Perception

Emerging International Supplier, Responsive (in some channels), Professional in B2B Interactions

Copy Examples

• •Partner with us for your path to success.
• •With over a decade of industry expertise, Tenshine delivers not just superior commercial kitchen equipment, but a commitment to your growth.
• •Our clients in 69+ countries trust our quality, competitive pricing, and dedicated professional service.
• •Our range of durable, high-efficiency kitchen equipment is designed to maximize your output and minimize downtime.
• •Let's discuss how our tailored solutions can help you achieve your operational goals.