Brand Tone

sentimental, heartfelt, and empathetic

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Meaningful Gifting
• •Capturing Memories

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, tenderness, nostalgia, and connection. Focus on the "why" behind the jewelry – the emotion it represents.
• •Tell Stories: Share narratives (real or hypothetical) that illustrate the impact of receiving such a personal gift. Highlight the emotional reactions and the strengthening of bonds.
• •Focus on "You" and "Your Loved One": Address the customer directly and emphasize how the jewelry can help them express their feelings or delight someone special.
• •Maintain a Gentle and Sincere Voice: Avoid overly aggressive sales tactics. The tone should be soft, understanding, and authentic, reflecting the intimate nature of the products.
• •Be Consistent Across All Channels: Ensure that the sentimental and heartfelt tone is present in website copy, social media posts, email marketing, and customer service interactions to build a cohesive and trustworthy brand identity.

Social Perception

Customers who have had good experiences often describe the products as beautiful and the act of giving or receiving them as very moving. Testimonials frequently mention tears of joy and the deep emotional impact of the personalized jewelry. The brand itself curates this image through its website and social media. There are concerns raised on some external platforms regarding product quality and customer service.

Copy Examples

• •Keep them close, always. Our photo projection necklace lets you carry your most cherished memories, not just in your heart, but as a radiant whisper against your skin. A Rayon d'Amour for every beat of your heart.
• •Words can be fleeting, but love endures. Engrave your unspoken affection, a special date, or a shared secret onto a timeless piece. Let Rayon d'Amour voice the feelings that linger in silence.
• •More than jewelry, it's a story wrapped in silver and gold. Gift a Rayon d'Amour and watch their eyes light up with the warmth of a thousand unsaid words. Because some bonds deserve to be worn.
• •For the moments that take your breath away, and the memories you never want to fade. Our personalized bracelets are a delicate embrace, a constant reminder of the love that surrounds you. Rayon d'Amour – your story, beautifully told.
• •Because every 'I love you' is unique. Design a piece that speaks directly from your soul. With Rayon d'Amour, you're not just giving a gift, you're giving a piece of your heart, forever captured.