Brand Tone

Aspirational & Luxurious, Fashion-Forward & Trendy, Expert & Authoritative, Customer-Centric, Polished & Professional, Visually Driven

Brand Values

• •Authenticity
• •Style & Fashion Leadership
• •Quality
• •Exclusivity & Desirability
• •Customer Satisfaction
• •Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (Luxurious, Authoritative, Fashion-Forward) and provide examples of do's and don'ts for specific channels. Include key messaging points about authenticity and style.
• •Prioritize Visual-Laden Language: Use descriptive and evocative words that complement the high-quality imagery synonymous with luxury. Focus on the feel, the craftsmanship, and the iconic status of the brands.
• •Emphasize Exclusivity and Authenticity: Consistently weave in messaging about genuine products, authorized dealership, and the unique or limited nature of some collections. This builds trust and reinforces value.
• •Maintain Professionalism with a Touch of Aspiration: Even in more casual social media interactions, the language should remain polished. Aim to inspire and affirm the customer's taste and desire for luxury. Avoid overly casual slang unless it’s a very specific, targeted campaign (e.g., TikTok).
• •Train and Align All Communicators: Ensure that anyone writing copy – from social media managers to customer service agents responding to queries – understands and can apply the brand voice consistently. Regular reviews and feedback sessions can help maintain this alignment. Address customer service script alignment with the aspirational tone.

Social Perception

Seen as a key destination for designer eyewear, Generally trusted for product authenticity, Pricing is often seen as competitive for the luxury segment, The visual presentation (website, Instagram) is well-regarded and aligns with the luxury positioning, Customer service experience is a significant variable, Fashion-conscious individuals and luxury shoppers are their primary audience.

Copy Examples

• •Instagram Post (New Arrival - Celine): Define your vision. The latest Celine collection has arrived, bringing Parisian chic to the forefront of style. Discover frames that speak volumes without saying a word. Tap to explore pure elegance. #Pretavoir #CelineEyewear #LuxuryFashion #NewCollection #StyleDefined
• •Website Banner (General Promotion): Authentic Luxury, Unrivaled Style. Explore the world's most coveted designer eyewear at Pretavoir. Complimentary worldwide shipping on all orders. See Brilliantly.
• •Email Subject Line (Exclusive Offer): An Exclusive Invitation: Your First Look at the Tom Ford Private Collection *(Body Snippet):* Dear [Customer Name], At Pretavoir, we believe in unparalleled craftsmanship and timeless design. Be among the first to experience the exquisite new Private Collection from Tom Ford. Authenticity guaranteed, style assured.
• •Facebook Ad (Targeting fashion enthusiasts): Don't just follow trends, set them. With Pretavoir's curated selection of designer sunglasses and opticals from Gucci, Dior, and more, your next style statement is waiting. Shop the look. #PretavoirStyle #DesignerEyewear #FashionForward
• •Blog Post Title / Twitter Post (Expertise): Beyond the Hype: Why Jacques Marie Mage Frames Are a True Collector's Item. Our experts dive deep into the artistry. Read more/Link in bio. #PretavoirPro #EyewearExpert #JacquesMarieMage #LuxuryCraftsmanship