Brand Tone

caring, empowering, and informative

Brand Values

• •Comfort and Reliability
• •Innovation and Design
• •Sustainability
• •Female Empowerment
• •Quality and Swiss-Made
• •Female-Founded

Best Practices

• •Embrace Empathy: Always address the audience with understanding and care, acknowledging potential discomforts or concerns related to menstruation.
• •Educate and Inform: Provide clear, concise, and accurate information about the products and their benefits, as well as broader topics around menstrual health.
• •Use Empowering Language: Frame messaging to uplift and build confidence, avoiding language that could be perceived as shaming or clinical. Focus on freedom, comfort, and reliability.
• •Highlight Innovation and Design: Subtly weave in the modern, aesthetic, and innovative aspects of the products, appealing to a desire for quality and thoughtfully designed solutions.
• •Maintain Authenticity and Transparency: Be open about brand values, such as sustainability and being female-founded. Ensure all claims are honest and reflect the actual product experience.

Social Perception

The brand directly communicates its mission to normalize menstruation and offer superior menstrual products. The founder, Ramona Schwarz, positions herself as someone who values beautiful and comfortable design, translating this into Rayne Care's products.

Copy Examples

• •Experience your period with a new level of comfort and confidence. Our innovative menstrual disc is designed for your body and a healthier planet.
• •Join the movement to normalize menstruation. Rayne Care offers beautifully designed, Swiss-made period solutions you can rely on.
• •Say goodbye to period discomfort and hello to effortless, eco-friendly cycle care. Discover the Rayne Care difference.
• •Empowering you every day of the month. Our mission is to provide innovative and sustainable menstrual products that respect your health and the environment.
• •Designed by women, for women. Rayne Care: thoughtful, comfortable, and reliable period care for your modern life.