Brand Tone

Personal, Passionate, and Community-Oriented.

Brand Values

• •Creativity and Customization
• •Quality and Natural Ingredients
• •Customer-Centricity
• •Resourcefulness and Sustainability
• •Entrepreneurial Spirit

Best Practices

• •Always Write from a Personal Perspective: Continue using "I" and "we" to maintain the personal, owner-driven voice. Share stories about the creation process or what inspired a new scent. This builds trust and differentiates the brand from larger, impersonal companies.
• •Center the Customer's Vision: Use words like "your," "you," and "together." Frame the products, especially custom ones, as a collaboration between the creator and the customer (e.g., "Let's bring your idea to life," "Customized for you").
• •Highlight the 'Why' Behind the 'What': Don't just sell a candle; sell the experience. Instead of "Cinnamon Scented Candle," try "Fill your home with the warmth of our Cinnamon Spice candle, made with 100% soy wax for a clean, long-lasting burn." Emphasize the natural ingredients and creative process.
• •Incorporate a Call for Community Engagement: End social media posts with questions to encourage interaction (e.g., "What's your all-time favorite scent?" or "What should we create next?"). This reinforces the brand's community-oriented and customer-centric values.
• •Maintain a Consistent Hashtag Strategy: Continue using a mix of brand-specific, product-specific, and community-focused hashtags on social media (e.g., #RaymondsCreationLLC, #SoyCandles, #HandmadeGifts, #SupportSmallBusiness, #ShopLocalNC). This improves visibility and reinforces brand identity.

Social Perception

The brand is perceived with positive customer feedback, appeal to small business supporters, and an engaged but niche following.

Copy Examples

• •From my hands to your home. ✨ I poured my heart (and 100% natural soy wax) into this new creation! Introducing the [Scent Name] candle, designed to bring a little extra peace to your space. What scent helps you unwind? Let me know below! #RaymondsCreation #HandmadeWithLove #SoyCandles #SmallBusiness
• •Don't just give a gift, give a memory. At Raymond's Creation, we specialize in turning your ideas into one-of-a-kind custom tumblers, shirts, and memorial candles. Perfect for birthdays, anniversaries, or just because. Let's create something special together! Shop Now.
• •Your daily coffee run just got a lot more personal. Whether it’s a company logo, a favorite quote, or a photo of a loved one, I'll work with you to create a high-quality tumbler that’s uniquely yours. Made with care and designed to last, it’s more than a cup—it’s a statement.
• •A Note From Raymond: Fall Scents Are Here! 🍂
• •It’s more than a candle, it’s a whole mood. ✨ What are you burning this week? #candlemaking #smallbiz #soywax #handpoured #customerservice