Tono de Marca

Personal, Heartfelt, and Trendy

Valores de Marca

• •Personalization and Customization
• •Quality and Craftsmanship
• •Joy and Celebration
• •Connection
• •Social Responsibility

Mejores Prácticas

• •Lead with the "Why": Always circle back to the core mission: creating joy and celebrating special moments through personalized gifts. Start copy with the emotional benefit ("Celebrate your story," "The perfect gift for your favorite person") before listing product features.
• •Use "You" and "We" to Foster Connection: Write conversationally. Use "you" and "your" to speak directly to the customer's needs and desires. Use "we" to reinforce that this is a personal, human-run business ready to collaborate on their vision.
• •Blend Trendy with Timeless: While leveraging trends like "In My Era" is effective, always balance it with timeless emotional words like "love," "cherish," "celebrate," and "memories." This ensures the brand remains relevant without feeling fleeting.
• •Tell Micro-Stories: In product descriptions and social media posts, tell a small story about the item. Who is it for? What moment does it celebrate? This reinforces the brand's narrative-driven approach. Example: "From a 15-year hobby to a mission to spread smiles, every piece we create is part of our story—and yours".
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., short-form video on TikTok, aesthetic grids on Instagram), the core tone should remain. The voice on TikTok can be more playful and fast-paced, but it should still feel heartfelt and focused on celebration, just like the more detailed descriptions on the website or Etsy.

Percepción Social

Trusted Small Business; High-Quality and Unique; On-Trend and Fashionable; Heartfelt and Authentic

Ejemplos de Copy

• •More than just a sweatshirt, it’s a wearable hug. ✨ We started Raymar Artful Creations to turn moments into memories, and our custom "Mama & Mini" sets are all about celebrating that special connection. Each name on the sleeve is stitched with love, telling your unique story. Who would you twin with? #MamaAndMini #InMyMamaEra #PersonalizedGifts #MadeWithLove #Raymartful
• •Headline: Gifts That Tell Your Story. Sub-headline: Shop unique, personalized apparel, drinkware, and gift boxes made with love to celebrate your favorite people and moments. Let's create something beautiful together.
• •Headline: Make Their Celebration Unforgettable. Body: Planning a bachelorette party or looking for the perfect birthday gift? Don't settle for ordinary. At Raymar Artful Creations, we help you create custom gift boxes, matching tees, and personalized tumblers that they'll treasure forever. From your idea to their hands, we make gift-giving easy and beautiful. Shop our collections now! Call to Action: Shop Now
• •On-screen text: "Packing this order felt extra special ✨" -> "She wanted a custom birth flower cup for her bestie's birthday 🥹" -> "This is your sign to get a meaningful gift." Caption: ASMR pack an order with me! 💖 Every personalized gift we make is a little piece of a big story. Tag someone who would love a custom flower glass! #asmr #packanorderwithme #personalizedgifts #birthflower #giftideas #raymartful
• •Subject: Psst... Our Summer Collection Just Dropped ☀️ Body Preview: Vibrant new tees and aesthetic iced coffee glasses are here! Get first dibs on limited edition styles perfect for sunny days.