Brand Tone

Aspirational and Sophisticated. Elegant, evocative, and educational, it transports customers to the ancient, luxurious world of Omani fragrance. Confident and authoritative, focusing on heritage, quality, and craftsmanship.

Brand Values

• •Heritage & Authenticity
• •Luxury & Quality
• •Craftsmanship
• •Sensory Experience

Best Practices

• •Lead with Heritage: Always tie the narrative back to Oman, frankincense, and the brand's history. This is your unique selling proposition. Use words like "ancient," "legacy," "heritage," and "authentic."
• •Use Evocative, Sensory Language: Describe the scents, not just the ingredients. Use metaphors and storytelling to paint a picture of how the fragrance feels and the world it represents.
• •Maintain a Sophisticated Vocabulary: Avoid slang, overly casual phrases, and aggressive sales tactics. Your language should mirror the luxury of your product. Use terms like "crafted," "exquisite," "fusion," and "masterpiece."
• •Educate Your Audience: Briefly explain the significance of key ingredients like frankincense or oud. This adds value, reinforces authenticity, and justifies the premium price point.
• •Ensure Visual and Textual Harmony: The elegance of your copy must be matched by high-quality visuals across your website and social media. The entire presentation should communicate luxury and sophistication.

Social Perception

Perceived as a legitimate niche perfume house specializing in authentic Arabian fragrances, not as 'dupes.' Valued for uniqueness and quality, especially frankincense and oud. Seen as a respectable, high-quality luxury brand where price is justified by the quality, appealing to those who appreciate complex, heritage-rich perfumes.

Copy Examples

• •Rooted in history. The soul of Oman, frankincense, is the heart of every Raydan creation. We honor this ancient treasure, transforming its sacred aroma into a modern emblem of luxury. Discover the scent that has captivated legends. #RaydanPerfumes #Frankincense #OmanLuxury
• •Headline: The Heritage of Scent; Sub-headline: Experience the timeless elegance of authentic Omani perfumery. Crafted from the world's finest frankincense.
• •Subject: An Invitation to the Senses | The Latest from Raydan Perfumes
• •Headline: Your Signature Scent Awaits; Body: From the sweet and delicate notes of Al Luban to the bold statement of Royal Opera, each Raydan perfume is a masterpiece of Omani craftsmanship. Find the fragrance that tells your story. Shop now for worldwide delivery.
• •A magnificent fusion where East meets West. Lima opens with the sacred warmth of Frankincense and Myrrh, spiced with a hint of Pink Pepper. A heart of jasmine and rose unfolds before settling into a rich, enduring base. It is more than a perfume; it is a declaration of timeless elegance, designed to leave a lasting impression.