Brand Tone

Encouraging and Professional, blending a Friendly & Welcoming approach with Authoritative & Trustworthy communication, and an Adventurous & Passionate spirit.

Brand Values

• •Safety First
• •Community & Inclusivity
• •Education & Mastery
• •Adventure & Exploration
• •Passion for the Ocean

Best Practices

• •Prioritize Safety in All Communication: Always frame adventure within the context of safety. Mention PADI standards, professional instructors, and quality gear to reinforce trustworthiness.
• •Celebrate Your Community: Make your customers the heroes of your story. Regularly feature photos of your students and certified divers (with their permission), tag them, and celebrate their milestones, from their first course to advanced certifications.
• •Balance Professionalism with Passion: Use clear, professional language for course details and safety information, but let your genuine passion for diving shine through in your storytelling, photo captions, and trip announcements.
• •Be Encouraging and Responsive: When people comment or ask questions, respond in a friendly, helpful, and encouraging manner. Position yourself as a supportive guide for their diving journey.
• •Showcase the Full Spectrum of Adventure: Highlight both local Finnish diving and international trips. This shows pride in your local environment while also catering to the desire for exotic travel, demonstrating the broad scope of adventures you offer.

Social Perception

Raya Divers is perceived as a Highly Reputable and Safe Dive Center, a Friendly and Supportive Community Hub, and a provider of Expert and Patient Instructors.

Copy Examples

• •Your adventure starts here. That feeling of taking your first breath underwater is unforgettable, and we’re here to make sure it’s safe, fun, and the beginning of a lifelong passion. Ready to get your PADI Open Water certification? DM us to learn more! #RayaDivers #PADI #OpenWaterDiver #DiveFinland #AdventureAwaits
• •Trade the cold for coral! This winter, we're heading back to the legendary waters of the Red Sea. Imagine crystal-clear visibility, vibrant reefs, and world-class wrecks. This trip is perfect for all certified divers looking for an unforgettable experience. Spots are limited to keep the group cozy. Want the full itinerary? Link in bio! #ScubaTravel #RayaDivers #RedSeaDiving #Liveaboard #WreckDiving
• •Explore a New World. Trusted PADI Training. Unforgettable Adventures. Start Your Journey with Raya Divers Today.
• •Your Next Adventure + A Special Offer Inside!
• •This could be you. We’re passionate about turning curiosity into confidence. Our PADI courses are designed to make you a safe and skilled diver, ready for a lifetime of adventure. #ScubaDiving #LearnToDive #PADIcourse #RayaDivers #NewSkills