Brand Tone

Caring, Empathetic, Trustworthy, Scientific, Natural, Wholesome, Helpful, Supportive, Proudly Canadian

Brand Values

• •Pet Wellbeing
• •Science-Driven Solutions
• •Natural and Organic Ingredients
• •Customer Support
• •Celebrating the Pet-Owner Bond

Best Practices

• •Use language that conveys care, empathy, and understanding of pet owners' concerns. Focus on the love for pets.
• •Highlight 'Natural' and 'Quality': Always bring attention to the natural, organic, and high-quality aspects of the ingredients and formulations.
• •Maintain a 'Trustworthy' and 'Science-Informed' Stance: While being natural, also subtly remind customers of the 'science-based' approach without being overly clinical.
• •Reinforce 'Canadian' Identity: Where appropriate, mention the brand's Canadian roots, as this is a point of trust and pride for some consumers.
• •Incorporate testimonials and real-life examples of pets benefiting from Raw Support products to build trust and credibility.

Social Perception

Raw Support is generally perceived as a trustworthy Canadian brand that offers effective, natural supplements for common pet health issues. It is seen as reliable in terms of product quality and customer service. The brand is likely perceived as a specialized brand catering to health-conscious pet owners, particularly those interested in raw or natural diets and supplementation.

Copy Examples

• •"Real results for real pets, made with love in Canada."
• •"Raw Support's Calm formula offers gentle, natural support for balanced behavior, helping your companion feel more at ease without drowsiness."
• •"Experience the difference that real love and quality ingredients make."
• •"Guided by the science of real love, we celebrate the profound bond between pets and their owners"
• •Choosing Raw Support means choosing a happier, healthier life for your beloved pet. Because their wellbeing is our passion.