Brand Tone

Performance-Oriented & Empowering, Trustworthy & Transparent, Knowledgeable & Educational, Community-Focused & Supportive, Conscious & Ethical

Brand Values

• •Quality & Purity: Prioritizing the finest natural, plant-based ingredients and avoiding artificial additives, fillers, and GMOs.
• •Efficacy & Performance: Dedicated to creating supplements that genuinely improve athletic performance, recovery, and overall well-being.
• •Transparency & Integrity: Being open about ingredients, sourcing, and product testing (Informed Sport, third-party lab tests).
• •Health & Well-being: A holistic approach to health, extending beyond just physical performance to overall vitality.
• •Sustainability & Ethical Responsibility: Commitment to the planet through plant-based products and initiatives like tree planting with Ecologi.
• •Passion & Inspiration: Founded by sports enthusiasts and nutritional therapists aiming to inspire others to achieve their health and performance goals.

Best Practices

• •Prioritize Performance and Efficacy: Always link product features to tangible benefits for athletic performance, recovery, or overall well-being. Use active, empowering language.
• •Emphasize Clean and Natural: Consistently highlight the plant-based nature of the products, the quality of ingredients, and the absence of artificial additives, GMOs, or fillers. This builds trust and appeals to health-conscious consumers.
• •Be Transparent and Educational: Don't shy away from explaining key ingredients or the science behind the formulations in simple terms. Mention certifications like Informed Sport and third-party testing to reinforce credibility.
• •Foster a Supportive Community Vibe: Use inclusive language ("we," "our community") and encourage interaction. Share user successes and testimonials to build social proof and connection.
• •Integrate Ethical and Sustainable Messaging: Where appropriate, subtly weave in the brand's commitment to sustainability and ethical sourcing, as this resonates with a growing segment of consumers.

Social Perception

Highly Regarded for Quality, Trusted by Athletes, Good Taste & Mixability, Ethical & Sustainable Choice, Premium Brand

Copy Examples

• •Instagram Post (Product Focus - Elite Repair Protein): Fuel your recovery the clean way. 🌱 Raw Sport Elite Repair Protein is packed with 25g of pure plant power, essential BCAAs, and superfoods to help you rebuild, rejuvenate, and come back stronger. No artificial anything, just results you can feel. Third-party tested and Informed Sport certified for your peace of mind. Elevate your performance, naturally. #RawSport #PlantBasedProtein #PerformanceNutrition #CleanRecovery #VeganAthlete
• •Facebook Ad (Brand Story/Trust Focus): Tired of supplements filled with things you can't pronounce? So were we. Raw Sport was born from a passion for clean, effective nutrition. Founded by athletes and nutritionists who demanded better, we craft every plant-based supplement with the highest quality, natural ingredients – the kind we trust for our own bodies. Discover the Raw Sport difference. #RawSport #CleanSupplements #TrustedByAthletes #PlantPowered #EthicalNutrition
• •Website Banner (Sustainability Focus): Perform at your peak. Protect our planet. With every Raw Sport product you purchase, we plant a tree with our partners at Ecologi. Fuel your body with the best in plant-based nutrition while making a positive impact. Good for you, good for the Earth. 🌳 #RawSport #Sustainability #PlantBased #EcoFriendly #HealthyPlanet
• •Email Marketing (Community & Empowerment Focus): Join the Raw Sport movement and unlock your true potential! Whether you're a seasoned pro or just starting your fitness journey, our community is here to support you. Our plant-based nutrition is designed to help you train harder, recover faster, and feel your best. Ready to take your health and performance to the next level? Explore our range. #RawSportCommunity #EmpowerYourself #FitnessJourney #PlantBasedPower
• •TikTok Video Script (Short, Punchy, Benefit-Oriented - Energize Pre-Workout): (Visual: Quick cuts of someone energetically working out after taking the product) Need a clean boost? ⚡️ Raw Sport Energize pre-workout. Natural energy. Sharper focus. No jitters, no crash. Just pure plant power to crush your goals. Link in bio! #RawSport #Energize #PreWorkout #NaturalEnergy #VeganFitness #WorkoutMotivation