Brand Tone

Caring, Responsible, Trustworthy, Quality-Focused, Community-Oriented, Ethical, Informative, Helpful, and Enthusiastic (for pets)

Brand Values

• •Natural and Healthy
• •Quality
• •Animal Welfare
• •Customer Convenience
• •Transparency (implied)
• •Ethical Sourcing

Best Practices

• •Prioritize "Natural" and "Quality": Ensure these keywords and their synonyms are woven throughout all copy. Emphasize the benefits of 100% natural ingredients, no artificial additives, and the careful sourcing/selection process.
• •Speak from a Pet Lover's Perspective: Use language that resonates with devoted dog owners. Focus on the joy, health, and well-being of their pets. Use empathetic and understanding phrasing.
• •Highlight the Ethical Angle: Consistently mention the commitment to animal welfare and charitable contributions where appropriate, reinforcing the brand's caring nature.
• •Be Informative and Reassuring: Provide clear information about ingredients, benefits (e.g., dental health, joint support, hypoallergenic), and sourcing. This builds trust and positions Rawrum as a knowledgeable authority.
• •Maintain a Positive and Slightly Enthusiastic Voice: While trustworthy and responsible, allow the copy to convey a genuine enthusiasm for pets and the quality of the products. Words like "delight," "savour," "joy" can be used appropriately. Ensure consistency across all platforms, from the website to any social media or customer communication.

Social Perception

Positive among direct customers, limited wider visibility, potentially inconsistent service (based on eBay), trusted by raw feeding community (implied)

Copy Examples

• •Homepage Banner: "Nourish Them Naturally. Discover Rawrum's 100% natural, locally sourced raw food and treats – because your best friend deserves the best."
• •Product Description (e.g., All Natural Variety Box): "Unleash pure joy! Our All Natural Variety Box is packed with hand-selected, air-dried chews. Perfect for promoting dental health and keeping your devoted chewer happily engaged, naturally."
• •Social Media Post (Instagram - @rawrum_): "Fueling adventures, one healthy bite at a time! 🐾 Our Beef Collagen Sticks are 100% natural and packed with goodness for joint support and happy tummies. What's your dog's favourite Rawrum treat? #RawrumPets #NaturalDogTreats #HealthyDog #RawFedDog"
• •"About Us" Snippet: "At Rawrum, we're more than just pet food. We're passionate dog lovers committed to providing the highest quality, natural nutrition to help your furry family thrive. And with every purchase, you're helping us support dogs in need."
• •Email Subject Line for a Promotion: "A Treat For Them, A Gift From You: Spoil Your Pup With Nature's Best!"