Brand Tone

authentic, adventurous, playful, bold, community-focused, slightly edgy, and empowering

Brand Values

• •Authenticity & Being "Raw"
• •Individuality & Self-Expression
• •Community & Connection
• •Inclusivity
• •Adventure & Fun
• •Empowerment
• •Handmade Roots & Quality

Best Practices

• •Channel the Founder's Authentic Voice: Infuse copy with the passion, curiosity, and adventurous spirit that Sarah Smyth embodies. Keep it real and relatable, as if speaking directly to a friend.
• •Embrace "Raw" Language: Avoid overly polished, corporate jargon. Opt for direct, sometimes witty, and unfiltered (yet positive and inclusive) communication that resonates with the brand name.
• •Foster a Sense of "Rebellious" Fun: Interpret "rebellious" as a joyful defiance of conformity. Encourage individuality and the courage to stand out through playful and bold statements.
• •Build Community Through Words: Use inclusive language ("we," "our community," "you're one of us"). Ask questions, invite interaction, and make your audience feel seen and part of something bigger.
• •Speak to Empowerment and Adventure: Craft messages that inspire confidence and a zest for life. Highlight how the products support a lifestyle of self-expression and making memories.

Social Perception

Customers and the public generally perceive Raw & Rebellious as a brand that offers unique, trendy items, particularly trucker hats and distinctive apparel, that allow for self-expression. It's seen as a brand for individuals who dare to stand out. The founder, Sarah Smyth, and her podcast "Raw Intentions" play a significant role in shaping a positive perception, with listeners describing her as insightful, raw, and relatable, which likely extends to the brand itself. There's an appreciation for the community aspect and the empowering message.

Copy Examples

• •Headline for a new apparel launch: "Unleash Your Vibe. New Threads for Your Authentic Hustle."
• •Instagram caption for a signature trucker hat: "Warning: May cause spontaneous adventures and an outbreak of compliments. Wear it your way. #RawAndRebellious #SpeakYourTruth"
• •Product description snippet for a "Rebellious Ski Club" item: "Carve your own path, on and off the slopes. This piece isn't just for keeping you warm; it's for fueling your fire. Join the club that's all about good times and bold lines."
• •Email subject line for a community-focused message: "More Than a Brand, It's Our Tribe. What's New with R&R?"
• •Website banner text: "Raw & Rebellious: Gear for the Wildly Authentic. Live It. Wear It. Own It."