Brand Tone

professional, quality-focused, and artist-centric

Brand Values

• •Quality
• •Safety & Purity
• •Consistency
• •Artist Focus & Support
• •Innovation
• •Sustainability & Ethical Production

Best Practices

• •Prioritize Quality & Performance: Always highlight the superior quality, vibrancy, and longevity of the pigments in your copy.
• •Emphasize Safety & Ethics: Consistently mention "vegan," "acrylic-free," "organic," and "cruelty-free" attributes to resonate with conscious artists and clients.
• •Speak the Artist's Language: Use terminology that tattoo professionals understand and appreciate (e.g., "saturation," "heals true," "viscosity," "workability").
• •Maintain a Professional & Confident Voice: Convey expertise and reliability in all communications, assuring artists of the product's consistency and performance.
• •Showcase, Don't Just Tell: Feature artist collaborations, healed tattoo results, and testimonials to provide tangible proof of the brand's promises.

Social Perception

Artists perceive Raw Pigments positively, valuing the quality, vibrancy, and consistency of the inks. Clients rave about vibrant, true-to-hue healed tattoos. Retailers consistently describe the brand with terms like "premium," "high-quality," and "innovative."

Copy Examples

• •Unleash True Vibrancy. Raw Pigments: Consistent, Safe, and Built for Artists Who Demand the Best.
• •Elevate Your Artistry. Our acrylic-free, vegan tattoo inks deliver flawless saturation and heal true, every single time. Discover the Raw Pigments difference.
• •Precision in Every Drop. Raw Pigments – where innovation meets relentless consistency for results your clients will love.
• •Create with Confidence. Ethically sourced, vegan-friendly pigments engineered for superior performance and lasting brilliance. Choose Raw Pigments.
• •The Standard for Professionals. Experience the rich, vibrant color and exceptional workability that defines Raw Pigments. Your art deserves it.