Brand Tone

Passionate, Trustworthy, and Community-Focused

Brand Values

• •Natural Purity
• •Health and Wellness
• •Local Sourcing and Quality
• •Authenticity

Best Practices

• •Lead with Passion: Always anchor the copy in the 'why'—the passion for animal wellness that started the company. Use storytelling, especially the founder's story, to build an emotional connection.
• •Emphasize 'Local' and 'Certified': These are powerful trust signals. Consistently mention that products are 'locally sourced' and '100% certified' to reinforce the values of quality and community support.
• •Speak from a Place of Shared Knowledge: Write as a fellow dedicated pet owner, not just a seller. Use 'we' to create a sense of community. Offer helpful, straightforward advice that empowers customers to make the best choices for their pets.
• •Keep it Simple and Pure: The language should mirror the product. Avoid complex jargon or flashy marketing buzzwords. Be direct, honest, and clear about the ingredients and benefits, reflecting the 'no additives, no fillers' promise.
• •Highlight Testimonials and Community Stories: Leverage customer feedback as a core part of the marketing. Share testimonials and stories from local breeders or pet owners who have seen a transformation in their animals. This validates the brand's promises and reinforces its community-focused perception.

Social Perception

The perception of RAW Pet Food Supply is highly positive. Customers perceive the brand as a high-quality provider with excellent quality meat. The owner is seen as knowledgeable, helpful, and genuinely passionate about animal health. The brand is recognized and appreciated for its support of local breeders and is considered a trustworthy local gem.

Copy Examples

• •Feed them the way nature intended. 100% certified, locally sourced raw food for the pet that's more than family. Because they deserve nothing less.
• •Our Farm-Fresh Beef Blend isn't just food; it's a foundation for a healthier life. Sourced directly from local farms we trust, this blend of 100% certified beef, bone, and organ meat provides the pure, unadulterated nutrition your pet was born to eat. No fillers. No additives. Just pure, natural goodness.
• •RAW Pet Food Supply didn't start in a boardroom. It started in our own home, with our own pets. We wanted a healthier, more natural life for them, free from the by-products and fillers in commercial food. Today, we share that passion with our community, offering the same locally-sourced, 100% natural raw food we trust for our family.
• •Welcome to the pack! By choosing raw, you're not just changing your pet's diet—you're investing in their long-term health and happiness. We're here to support you on this journey with helpful advice and the highest quality local meats. Have a question? Just ask. We're in this together.
• •What's in their bowl matters. We're proud to partner with local farms to bring your pets 100% certified raw meals. It’s a simple promise: real food for real health benefits you can see. 🐾 #RawFed #NaturalPetFood #SupportLocal