Brand Tone

Passionate Expert, Authentic, and Ethical

Brand Values

• •Quality and Purity
• •Transparency
• •Natural Healing & Empowerment
• •Craftsmanship
• •Social and Environmental Responsibility

Best Practices

• •Lead with "Passionate Geekery": Always use the brand's unique angle of being "cannabis geeks." Frame product information and benefits through the lens of an enthusiast and expert. This builds trust and differentiates the brand from more clinical or generic competitors.
• •Tell the Founder's Story: Weave the narrative of Jesper Thomassen, his vision for natural healing, and the influence of his time in India into the brand's messaging. This authenticates the brand's values and provides a memorable, human connection.
• •Emphasize "Handmade" and "Craftsmanship": Consistently use words like "handmade," "crafted," and "small batch" to reinforce the value of quality over mass production. This justifies the premium price point and appeals to consumers seeking authentic, carefully made products.
• •Be Explicit About Values: Don't just imply ethics—state them. Regularly mention the brand's commitment to organic ingredients, transparency, and social responsibility. Linking purchases to positive impacts (like cleaning oceans) can create a stronger customer bond.
• •Leverage Social Proof with Confidence: Integrate the high Trustpilot and customer ratings directly into copy. Use direct quotes from satisfied customers in product descriptions, emails, and ads to build credibility and address potential customer doubts about efficacy or service.

Social Perception

The social perception of Raw Organics EU appears to be overwhelmingly positive, primarily shaped by customer testimonials and high ratings on review platforms, highlighting high customer satisfaction, product efficacy, excellent service and delivery, and a premium positioning.

Copy Examples

• •Headline: More Than Organic. It's Our Passion. Sub-headline: Born from 15 years of cannabis geekery, our full-spectrum CBD is handmade with an obsession for purity and potency. This isn't just wellness. It's a craft.
• •Title: Discover the 'Mother' Cannabinoid: Whitey 14% CBGa Oil. Body: Go beyond CBD with the raw power of CBGa. As cannabis geeks, we're fascinated by the potential of this unique compound. Our 'Whitey' oil is a tribute to nature's raw intelligence—unheated, unfiltered, and full of potential. It's the purest expression of the plant, crafted for those who want to experience cannabis in its most original form.
• •Your wellness, on your terms. That's our promise.
• •We're a small team of enthusiasts who believe healing comes from nature, not a factory. That's why our founder, Jesper, was inspired by ancient Indian wisdom, and it's why our Turmeric capsules are grown by his own Guru Ji. We don't just sell products; we share a philosophy rooted in respect for the earth and the body.
• •Image: A close-up shot of a CBD oil dropper with rich, dark oil. Text: What does "passion" look like? To us, it's this. Every handmade batch, every full-spectrum drop, every single plant grown with respect. We oversee it all, because what we create, we use ourselves. Join the Raw Organics family and feel the difference that 15 years of "cannabis geekery" makes. #RawOrganics #CannabisGeekery #HandmadeCBD #FullSpectrum