Brand Tone

Conscious, Caring, and Empowering

Brand Values

• •Natural & Plant-Powered
• •Effectiveness & High-Performance
• •Sustainability & Eco-Friendliness
• •Ethical Practices
• •Transparency
• •Health & Well-being
• •Giving Back

Best Practices

• •Emphasize "Natural" and "Effective" Equally: Always highlight that the products are both kind to the body/planet *and* deliver high performance. Avoid suggesting a compromise.
• •Use "You" and "Our Planet" Focused Language: Directly address the customer's needs and aspirations while consistently linking product benefits to broader environmental well-being. Frame choices as empowering for both personal health and ecological impact.
• •Maintain Transparency and Educate Gently: When discussing ingredients or the transition to natural products, be open and informative. Offer helpful tips (like the deodorant detox period) in a supportive, understanding manner.
• •Weave in Values Consistently: Subtly and overtly mention core values like "plastic-free," "vegan," "cruelty-free," "sustainably sourced," and "giving back" across all communications to reinforce brand identity.
• •Keep it Positive and Hopeful: While addressing concerns (like harsh chemicals in other products or plastic waste), maintain an optimistic tone that focuses on the positive solutions Raw Nature offers, empowering customers to be part of the change.

Social Perception

Trusted for Natural and Safe Products, Eco-Conscious Champion, Effective Alternative, Ethically Minded

Copy Examples

• •Headline: Embrace Your Natural Confidence. Our Earth-Kind Deodorants Work. Body: Tired of compromising? Raw Nature delivers powerful, plant-based protection that’s gentle on your skin and our planet. Feel fresh, naturally, all day long. #RawConfidence #PlanetPositive
• •Headline: Kind to You, Kind to Earth. That’s the Raw Nature Promise. Body: Experience skincare crafted with pure, potent botanicals and zero plastic waste. We believe in nurturing your skin and nature simultaneously. Make the switch to consciously clean beauty.
• •Headline: Ditch the Doubt, Not the Performance. Body: Think natural can't keep up? Think again. Our award-winning formulas are packed with nature’s best to keep you feeling fresh and smelling great, without the harsh chemicals or plastic guilt. #NaturallyEffective
• •Headline: More Than Just Deodorant. It’s a Daily Dose of Self-Care, Sustainably. Body: From our carefully sourced ingredients to our compostable packaging, every Raw Nature product is a choice you can feel good about. Nourish your body, protect the planet.
• •Headline: Join the Raw Revolution: Powerful, Pure, Planet-Loving. Body: Step into a world where effective body care meets unwavering ethical standards. With every Raw Nature purchase, you're choosing vibrant health for yourself and a greener tomorrow for all. Plus, we plant a tree for every sale! #EthicalBeauty #SustainableLiving