Brand Tone

professional, expert, and consultative

Brand Values

• •Innovation
• •Expertise & Education
• •Quality & Durability
• •Sustainability
• •Efficacy

Best Practices

• •Lead with the Problem: Always start by addressing a specific pain point for your B2B audience (e.g., high labor costs, ineffective cleaning, slip-and-fall risks, sustainability targets).
• •Use Expert Terminology: Employ words like "scientifically proven," "innovative process," "high-performance," and "solution" to reinforce the brand's expertise and authority.
• •Focus on ROI and Value, Not Just Price: Emphasize long-term value, such as reduced labor, chemical savings, durability, and better results, rather than competing on the initial cost of the machine.
• •Educate, Don't Just Sell: Frame content as expert advice. Use blog posts, case studies, and detailed descriptions to teach customers the "why" behind your products, positioning Rawlins as a consultative partner.
• •Maintain a Professional and Confident Tone: Ensure all copy is clear, direct, and authoritative. Avoid overly casual language, exclamation points, or humor, letting the quality of the products and the expertise of the brand speak for themselves.

Social Perception

The perception of Rawlins among its target audience appears to be very positive. Customers and partners view the company as a highly experienced, professional, and reliable supplier. Testimonials frequently mention "high levels of service and expertise" and describe the business as a pleasure to work with. The brand is seen not just as a seller of products, but as an innovative solution provider that helps clients solve complex cleaning problems effectively.

Copy Examples

• •Cleaning isn't a cost—it's a critical investment in health and safety. Our science-led approach ensures you don't just clean, you protect. Discover how the Kaivac system removes up to 60 times more soil than traditional mopping. #FacilityManagement #InnovationInCleaning #Hygiene
• •Stop the cycle of deep cleans. Our innovative daily cleaning processes deliver consistently superior results, saving you time and money. Invest in efficiency. Invest in Rawlins.
• •Beyond Surface-Level Clean: The Kaivac 1750 NTC is engineered for maximum soil and contaminant removal. Reduce cleaning times, lower chemical usage, and create safer, healthier floors with a system proven by science.
• •Is your cleaning equipment built to last? We champion durable, high-performance machines that reduce landfill waste and deliver a lower total cost of ownership. Choose sustainability without sacrificing power. Explore our range.
• •Expert Cleaning Solutions - Rawlins UK: Professional-grade cleaning machines and hygiene systems. Boost efficiency and achieve scientifically proven results. Quality, durability, and expert advice.