Brand Tone

Passionate Craftsman. Confident, knowledgeable, approachable, creative, with subtle Canadian authenticity and modern cool.

Brand Values

• •Quality Craftsmanship
• •Individuality and Customization
• •Community and Collaboration
• •Authenticity
• •Modern Style

Best Practices

• •Lead with "Craftsmanship": Always anchor the copy in the handmade, high-quality nature of the products. Use terms like "hand-cut," "genuine leather," "artisanal," and "Made in Canada."
• •Speak the Golfer's Language: Use terminology and references that resonate with passionate golfers (e.g., "protect your investment," "tells the story of every round," "what's in your bag").
• •Emphasize Individuality: Frame the products not just as accessories, but as tools for self-expression. Use words like "unique," "custom," "one of a kind," and "your design."
• •Maintain a Confident, Not Cocky, Tone: The voice should be that of a skilled artisan who is proud of their work, not a large corporation. It's about passion, not just sales.
• •Use High-Quality Visuals to Match the Copy: The premium tone of the writing must be supported by equally high-quality photography and videography that showcases the texture and detail of the leather. The copy and visuals must work together to tell the same story of quality.

Social Perception

A high-end, artisanal brand delivering exceptional quality and unique designs. Perceived as a go-to for durable, stylish, highly personalizable leather headcovers, standing out from mass-produced accessories, validated by association with respected brands.

Copy Examples

• •Your driver is an investment. Protect it with one. Our genuine leather headcovers are hand-cut and sewn in Canada, designed to develop a rich patina that tells the story of every round you play. This isn't just a cover; it's a future heirloom.
• •Your idea, our leather. From a simple logo to a full custom mosaic, we bring your vision to life. Built by hand, one at a time, so your bag is truly one of a kind. DM us to start your custom project. #RawhideGolf #CustomHeadcover #GolfStyle
• •We believe what ’s in your bag should be as unique as your swing. We source the finest leathers and craft them into headcovers that are built for the journey. Define your game.
• •This season, we're inspired by the bold colors of the coast. Introducing three new designs, handcrafted with the same passion and quality you expect from Rawhide. Limited quantities available. Shop now before they're gone.
• •Your game is unique. Your gear should be too. Discover Rawhide Golf's handmade leather headcovers, celebrated in golf communities for their standout quality and design. Make a statement.