Brand Tone

Conscious and Responsible, Caring and Gentle, Informative and Transparent, Empowering, Problem/Solution-Oriented

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural & Organic Purity
• •Skin Health & Efficacy
• •Ethical Practices
• •Simplicity & Convenience
• •Transparency

Best Practices

• •Always Prioritize "Eco-Gentle" Language: Every piece of copy should weave in the dual benefit of being kind to the skin AND the planet. Use terms like "earth-kind," "skin-loving," "naturally pure," "biodegradable," "plastic-free," "sustainably sourced."
• •Maintain a Storytelling Approach: Continue to share the "why" behind Rawganic. Reference the journey from clinical products to consumer awareness about plastic and harsh chemicals. This builds authenticity and connection.
• •Focus on Simplicity and Efficacy: Highlight how Rawganic products simplify skincare routines without sacrificing effectiveness. Use straightforward, clear language that conveys ease of use and tangible benefits.
• •Be Transparent and Informative: Clearly list key ingredients and their benefits. Explain certifications (e.g., COSMOS Organic) and what they mean for the consumer and the environment.
• •Empower the Consumer: Frame the choice of Rawganic as a positive, proactive step towards better personal care and environmental responsibility. Use encouraging and supportive language, especially when addressing concerns like sensitive skin or ethical consumption.

Social Perception

Positive for Eco-Consciousness, Trusted for Sensitive Skin, Seen as Effective, Good Quality, Limited Mainstream Awareness, Associated with MedAdvance GmbH & Co. KG

Copy Examples

• •Headline: Tired of harsh chemicals and plastic waste? Body: Your skin and the planet deserve better. Rawganic brings you 100% organic cotton wipes, so pure and biodegradable, they'll change your daily routine for good. Gentle on you, kind to Earth. Experience the Rawganic difference.
• •Headline: Simple, Pure, Effective. That's Skincare Reimagined. Body: Why complicate what nature perfected? Our Rawganic facial wipes blend the finest organic ingredients for a clean that’s kind to even the most sensitive skin. Ditch the endless products and embrace the power of one gentle, eco-friendly wipe.
• •Headline: From Hospital Expertise to Your Home: A New Standard in Clean. Body: We saw the need for change firsthand. Shocked by the plastic and irritants in everyday wipes, we used our clinical background to create Rawganic – effective, natural, and sustainable skincare that truly cares.
• •Headline: Happy Skin, Happy Planet. Join the Rawganic Revolution. Body: Feel good inside and out with Rawganic. Our vegan, cruelty-free wipes are made with love and respect for your skin and our world. Biodegradable, organic, and always gentle. Make a conscious choice today.
• •Headline: The Future of Fresh: Cleanse with Confidence. Body: Rawganic intimate hygiene wipes are designed for your well-being and the environment. Flushable, biodegradable, and made with soothing organic extracts, they offer gentle, effective care when you need it most. Pure, simple, peace of mind.