Brand Tone

Passionate, resilient, and authentic. It comes across as a craft-focused innovator with a personal touch, driven by genuine determination. The language is transparent and educational, informing consumers about product benefits while maintaining an exciting, flavor-first appeal, speaking with the conviction of a small business dedicated to quality and purpose.

Brand Values

• •Quality and Craftsmanship
• •Health and Wellbeing
• •Innovation
• •Accessibility
• •Authenticity and Resilience

Best Practices

• •Lead with Flavour, Follow with Function: Always highlight the delicious and unique taste profiles first (e.g., "bright citrus notes," "tropical punch") before explaining the health benefits (e.g., "gut-friendly," "low in sugar"). This appeals to a broader audience beyond just the health-focused consumer.
• •Tell the Story of Resilience and Passion: Weave the brand's authentic story into the copy. Mentioning the rebranding from Raw Culture to Lifeblood, the founder's journey, and the small-batch craft approach adds depth and builds a stronger customer connection.
• •Use "Craft" and "Local" Keywords: Emphasize terms like "Crafted in Scotland," "Aberdeen brewery," "small-batch," and "hop-infused" to reinforce the brand's premium, artisanal positioning and differentiate it from mass-market competitors.
• •Maintain a Confident and Authentic Voice: Write with passion and conviction. Use direct and genuine language ("We believe," "We are passionate") that reflects the founder's voice, avoiding overly corporate or generic marketing speak.
• •Educate Without Preaching: Explain the benefits of kombucha and probiotics in a simple, accessible way. The tagline "Live a Cultured Life" is a great example—it's a clever pun that connects the product's living cultures to a lifestyle aspiration. This approach empowers consumers rather than lecturing you.

Social Perception

The public perceives Raw Culture/Lifeblood as a high-quality, flavour-focused craft kombucha brand. Customers praise its "awesome drinks" and "lovely flavours," viewing it as a healthy, refreshing, and sophisticated non-alcoholic option. The brand is recognized through awards, validating its quality and innovation, and fosters strong personal connections through founder involvement.

Copy Examples

• •Headline: It Took a Four-Year Fight to Bring You This Drink. Taste Why It Was Worth It. Body: We lost our name, but never our passion. Formerly Raw Culture, Lifeblood is the next chapter in our mission to create drinks that do more. Our new prebiotic sodas are crafted with the same obsession for flavour and function. It’s a taste of resilience.
• •Headline: More Than a Soft Drink. It's a Lifeblood Ritual. Body: Your daily wellness routine deserves a drink that works as hard as you do. Our hop-infused kombucha is brewed in the heart of Scotland to support your gut and delight your taste buds. Ditch the sugar, not the flavour. Live a cultured life.
• •Headline: From a Health Mission to Your Glass. Body: Our journey started with a personal quest for better gut health. Now, it's a bottle of pure, fermented goodness for you. Brewed with Scottish mountain water and infused with bold Citra hops, this is kombucha crafted with purpose.
• •Headline: The Grown-Up Drink You Can Feel Good About. Body: Why compromise? Our kombucha offers the complexity of a craft brew without the alcohol. Naturally low in sugar and packed with probiotics, it’s the perfect guilt-free refreshment for any occasion.
• •Headline: Boldly Brewed. Fiercely Independent. Body: We’re a small team in Aberdeen with a big vision: to revolutionize refreshment. Every can of Lifeblood is a testament to flavour innovation and our unwavering commitment to quality. This isn’t just a drink; it’s our passion, bottled.