Brand Tone

The brand's tone is confident, direct, and aspirational, with a touch of urban flair. It's also highly customer-centric and reassuring. The language used in TikTok videos and on the website is bold and assertive (e.g., "Swear we have the best hair in town & BEST CUSTOMER SERVICE"). The use of slang ("SIS," "fiyyyy"), emojis, and popular music on TikTok points to a young, savvy target audience. The overall tone aims to build hype and establish the brand as a top-tier, trustworthy choice for high-quality hair extensions.

Brand Values

• •Quality
• •Customer Service
• •Speed and Accessibility
• •Trust and Authenticity

Best Practices

• •Lead with Confidence: In all copy, from product descriptions to social media captions, use strong, confident language. Phrases like "the best," "unmatched," and "guaranteed" align with the established brand voice.
• •Amplify Customer Voices: Continuously integrate customer testimonials into marketing materials. Using direct quotes reinforces trust and lets satisfied customers define the brand's quality.
• •Keep it Real and Relatable: Use a conversational yet aspirational tone. Incorporate modern slang and emojis where appropriate, particularly on social media, to connect with the target demographic.
• •Highlight Speed and Service: Always mention the fast shipping and excellent customer service in your messaging. These are key differentiators and core values that should be consistently communicated.
• •Focus on the Transformation: Frame the product not just as hair extensions, but as a tool for confidence and self-expression. The copy should sell the feeling of wearing Rawbycb hair—the "glow up," the "statement," the "new mom" confidence boost.

Social Perception

The public perception of Rawbycb, as gleaned from their website and TikTok, is overwhelmingly positive. Customers frequently describe the hair as the "best they've ever had" and praise its softness, thickness, and longevity. The CEO, Iyanna Christine, is perceived as dedicated and customer-focused, having meticulously sought out the perfect vendor to ensure top quality after initial feedback. The brand is seen as a reliable and high-end option in the competitive hair extension market. The consistent 5-star reviews highlighted on the website bolster this positive image.

Copy Examples

• •Stop Dreaming About Perfect Hair. Own It. You’ve seen the rest, now experience the best. Our raw hair extensions aren't just a purchase, they're an investment in yourself. Unmatched quality, lifetime durability. Shop the collection.
• •Your Hair, Your Rules. Pay Your Way. Why wait for flawless hair? With Afterpay, Klarna, and Sezzle, you can get the bundles you want now and pay later. Luscious, long-lasting hair is just a few clicks away.
• •We Ship at the Speed of You. In LA or Houston? Get your hair today. Elsewhere? Get it in 2 days. We believe the best hair is the hair you don't have to wait for. Order now and see for yourself.
• •The Glow Up is Real. Our Customers Prove It. Don't just take our word for it. Thousands of women have transformed their look with Rawbycb. 'The best hair I've ever had,' says Taniya M. Are you next?
• •This Isn't Just Hair. It's a Statement. From the boardroom to the birthday party, your hair is your crown. Our extensions offer versatility and quality you can feel. Dye it, curl it, style it—it's 100% you.