Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Empowering & Educational, Playful & Witty, Authentic & Transparent

Brand Values

• •Quality
• •Accessibility & Affordability
• •Education & Empowerment
• •Community
• •Sustainability/Environmental Consciousness
• •Authenticity & "Keeping it Raw"

Best Practices

• •Embrace the "Raw" & Authentic Voice: Write conversationally, as if talking to a friend who's excited about kombucha. Don't be afraid of a little playful slang ("booch," "badass," "BS" when appropriate) but always keep it encouraging and positive. Ditch overly formal or corporate language.
• •Educate with Enthusiasm: Frame educational content as sharing exciting secrets or empowering the brewer. Avoid a dry, textbook tone. Make learning about fermentation fun and accessible, "striking the fear of fermentation from the collective conscious."
• •Focus on Empowerment and Benefits: Highlight how Raw Brewing Co. helps customers save money, make better-tasting kombucha, reduce their environmental impact, and join a passionate community.
• •Keep it Energetic & Playful: Use vibrant language, rhetorical questions, and exclamations to convey passion. Inject humor and wit where appropriate, reflecting the "kombucha freaks" who "like to have a little fun."
• •Build Community Through Inclusivity: Use "you," "we," and "us" to foster a sense of belonging. Encourage interaction and sharing of experiences. Position the brand as a partner in the customer's brewing journey.

Social Perception

Trusted Resource, High-Quality Products, Supportive & Responsive, Enabling & Cost-Effective, Fun & Engaging

Copy Examples

• •Headline: Ditch the Store-Bought Price Tag. Brew Like a Booch-Boss at Home! Body: Tired of shelling out for tiny bottles of kombucha? We get it. Our kits and badass ingredients give you everything you need to make gallons of the good stuff (aka, the best damn booch you’ve ever tasted) for way less. Get raw, get brewing! #welikeitraw
• •Social Media Post: Your SCOBY is hungry! Feed that funky friend the good stuff. Our organic tea blends are like a gourmet meal for your culture, making it healthier, happier, and ready to brew up some magic. What’s your SCOBY’s favorite RBC blend? Share below! #KombuchaCom #HappySCOBYHappyLife
• •Email Subject: Fear No Ferment! Your Ultimate Kombucha Guide Awaits. Body: Heard kombucha brewing is complicated? Myth busted! With Raw Brewing Co., it’s easy, fun, and oh-so-rewarding. Dive into our Raw University for free guides, tips from the pros, and everything you need to go from newbie to brewmaster. Let's get this booch party started! [Link to Raw University]
• •Product Description Snippet (for a Brew Booster): Why settle for plain? Unleash epic flavor in your homebrew with our [Flavor Name] Brew Booster! We’re talking bold botanicals and luscious fruit notes that’ll make your tastebuds sing. No BS, just pure, flavor-packed goodness to take your booch from "meh" to "more, please!"
• •Website Banner: Stop Dreaming, Start Brewing. Pro-Quality Kombucha. Your Kitchen. Seriously. [Shop Kits Button]