Brand Tone

Nourishing & Caring, Approachable & Friendly, Informative & Trustworthy, Passionate & Enthusiastic, Clean & Natural

Brand Values

• •Health & Wellness
• •Natural & Whole Ingredients
• •Transparency
• •Inclusivity
• •Passion & Authenticity
• •Mindful Consumption

Best Practices

• •Always Emphasize 'Nourishing' and 'Well-being': Frame product benefits around how they contribute to health, energy, and a happy gut/mind. Use words like 'nourish,' 'fuel,' 'boost,' 'support,' 'wholesome,' and 'vitality.'
• •Maintain an Approachable and Personal Voice: Write as Risa would speak – friendly, passionate, and knowledgeable. Use 'I' and 'we' to foster connection, share personal insights or tips from Risa where appropriate.
• •Be Transparent About Ingredients and Benefits: Clearly list key ingredients and honestly explain their benefits. Avoid overly technical jargon but educate customers about the 'why' behind the choices (e.g., 'refined sugar-free to avoid energy crashes').
• •Use Positive and Uplifting Language: The copy should evoke feelings of happiness, health, and guilt-free indulgence. Focus on what customers *gain* (energy, health, joy) rather than what they're avoiding.
• •Keep it Clean, Simple, and Authentic: Just like the ingredients, the language should be straightforward and genuine. Avoid hype or overly complex sentences. Let the natural goodness of the products and the brand's passion shine through. Ensure visual consistency in branding also reflects this clean and natural ethos.

Social Perception

A trustworthy source for healthy treats, Artisanal and high-quality, Personal and authentic, A niche brand catering to specific dietary needs, Delicious and satisfying

Copy Examples

• •Say hello to your new happy gut hero! 👋 Our latest Raw Bite is packed with [mention key ingredients] to nourish you from the inside out. Deliciously vegan, gluten-free, and made with all the good stuff. Treat yourself kindly! ✨ #RawBitesByRisa #HealthyTreats #GutHealth #VeganSnacks #EnergyBalls
• •Indulge guilt-free in our [Product Name] Raw Bites. Lovingly crafted with [ingredient 1], [ingredient 2], and a sprinkle of joy, these bites are your perfect partner for a midday boost or a healthy dessert. Designed by our certified health coach, Risa, to support your well-being, one delicious bite at a time. Naturally gluten-free, dairy-free, and refined sugar-free.
• •Fuel Your Week the Wholesome Way 🌱 Inside: Risa's Tips & Treats!
• •Tired of compromising taste for health? At Raw Bites by Risa, we believe you deserve both! Discover our range of energizing raw treats, handcrafted with love and the finest natural ingredients. Perfect for a happy gut and a happy mind. Shop now and taste the goodness! #RawGoodness #EatClean #HealthyLifestyle
• •(Video of Risa making the bites)* Text overlay: 'Freshly rolling some sunshine today! ☀️ Each bite is made with love and the best natural ingredients to keep you glowing. What's your favorite Raw Bites flavor? #BehindTheScenes #RawBitesByRisa #MadeWithLove #HealthySnacking'