Brand Tone

inspiring, friendly, health-conscious, positive, and encouraging

Brand Values

• •Health and Wellness
• •Simplicity and Transparency
• •Accessibility and Convenience
• •Community and Connection
• •Sustainability and Responsibility

Best Practices

• •Lead with Positivity and Encouragement: Always frame your message in an uplifting and supportive manner. Focus on empowerment rather than restriction.
• •Emphasize Simplicity and Transparency: Clearly communicate the short and clean ingredient list. Use phrases like "just," "only," and "nothing but."
• •Connect with an Active Lifestyle: Use action-oriented and energetic language. Associate the products with movement, adventure, and achieving personal goals.
• •Foster a Sense of Community: Address your audience as part of a like-minded group. Use inclusive language and encourage sharing and interaction.
• •Be Authentic and Relatable: Share the stories behind the brand and its products. Use a conversational and friendly tone that feels genuine and approachable.

Social Perception

Customers perceive Rawbites brands as trustworthy providers of healthy and high-quality snacks, a positive alternative to conventional processed foods. The brand has successfully cultivated a 'lifestyle' image, associating product consumption with being health-conscious, active, and mindful, reinforced by authenticity and relatability from personal brand stories.

Copy Examples

• •Fuel your adventures the right way. ✨ Our new {Product Name} is packed with all the good stuff and none of the bad. Just pure, delicious energy to keep you going. Ready for your next challenge? #Rawbites #HealthySnacking #FuelYourBody
• •Busy schedule? Don't compromise on your health. With Rawbites, you're always just one bite away from a nutritious and satisfying snack. Perfect for your office drawer or gym bag. #OnTheGo #HealthyHabits #Rawbites
• •What's inside matters. That's why we only use simple, natural ingredients in our snacks. No artificial flavors, no added sugars, no preservatives. Just the wholesome goodness you deserve. Taste the difference. #CleanEating #RealFood #Rawbites
• •It's more than just a snack, it's a step towards a healthier you. Let us be a part of your wellness journey. Discover our range of delicious and nutritious options designed to support your goals. #Lifestyle #Wellness #Rawbites
• •Indulge without the guilt. Our {Product Name} is a delightful blend of {Key Ingredients}, crafted to perfection. It's the perfect treat for when you need a little pick-me-up. Vegan, gluten-free, and irresistibly tasty. #GuiltFree #TreatYourself #Rawbites