Brand Tone

Nurturing, Educational, and Trustworthy

Brand Values

• •Natural Purity
• •Efficacy and Results
• •Family Wellness
• •Scientific Integrity
• •Transparency

Best Practices

• •Lead with the 'Why': Always start by addressing the customer's problem or goal (e.g., 'Restore your gut,' 'Live your best life'). Connect the product's features to these tangible benefits, moving from the customer's need to the brand's solution.
• •Use 'Power Words' Consistently: Integrate keywords that reflect your brand values in all copy. For Rawbiotics, these are words like: Natural, Live, Restore, Balance, Family, Effective, Pure, Gentle, and Trust.
• •Amplify Customer Voices: Make testimonials a central part of your marketing. Use direct quotes in social media posts, on product pages, and in ad campaigns. Phrases like 'Our customers say it best...' reinforce trust and let real results do the talking.
• •Educate, Don't Just Sell: Frame your content as helpful advice. Break down complex topics (like the difference between live and freeze-dried probiotics) into simple, easy-to-understand language. This positions the brand as a trustworthy expert in the field.
• •Maintain Visual and Textual Harmony: Ensure the clean, natural, and bright aesthetic of your brand's visuals is matched by clear, positive, and straightforward copy. The tone of the language should feel as pure and honest as the product itself.

Social Perception

Exceptionally positive, positioning it as a highly effective and trusted solution for gut health issues, perceived for its high efficacy, authenticity, value for money, and as a go-to family health product.

Copy Examples

• •Tired of bloating and discomfort? Your gut is trying to tell you something. Restore natural balance with our live, liquid probiotics and feel the difference from day one. It's not just relief; it's a revolution in gut health.
• •Happy kids start with happy tummies. Our Rawbiotics KIDS is a 100% natural blend of live probiotics and gentle herbs, specially formulated for your little one's growth and immunity. Give them the best start, naturally. 🌿 #RawbioticsKids #FamilyWellness #NaturalProbiotics
• •Did you know up to 70% of your immune system resides in your gut? If you're struggling with IBS, acid reflux, or low energy, the answer might be simpler than you think. Our live-fermented probiotics work to correct imbalances where they start. Learn how our 12 unique strains can help you reclaim your health.
• •The secret to better energy and digestion is in this bottle.
• •Crafted with a 15-year heritage of expertise, Rawbiotics GUT is more than a supplement—it's a promise. We ferment 12 active probiotic strains for 21 days to create a living, powerful ecosystem ready to calm and restore your digestive tract. Free from anything artificial, it’s the pure, effective support your body deserves.