Brand Tone

Aspirational yet Accessible, Confident and Proudly Pakistani, Quality-Focused, Customer-Centric, Informative and Engaging

Brand Values

• •Quality: Commitment to using the best possible ingredients to craft impeccable and elegant perfumes.
• •Affordability & Accessibility: Making high-end inspired fragrances available to a wider audience.
• •Customer Satisfaction: A stated commitment to ensuring customers are happy with their purchases and experience.
• •Innovation: Creating their own original scents alongside global inspirations, and aiming to set trends.
• •National Pride: Aspiring to be a leading Pakistani brand recognized globally, carrying the "Made in Pakistan" mark with pride.
• •Integrity: As suggested by their disclaimer about not mistaking their impressions for original brands.

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words that evoke luxury, care, and attention to detail (e.g., "meticulously blended," "finest ingredients," "impeccable," "elegant").
• •Balance Aspiration with Accessibility: While showcasing the allure of luxury scents, consistently remind the audience of the brand's value proposition (affordability, smart choice).
• •Maintain a Confident, Proudly Pakistani Voice: Subtly weave in the "Made in Pakistan" aspect and the brand's ambition, fostering a sense of national pride and trust in local enterprise.
• •Be Customer-Focused and Build Community: Use inclusive language, address customer needs and desires directly, share testimonials, and encourage interaction. Highlight customer satisfaction statistics where possible.
• •Be Transparent and Informative: Clearly explain what "silent impressions" are, provide detailed fragrance notes, and be honest about the nature of the products (inspired-by scents), as seen in their disclaimers. This builds trust and manages expectations.

Social Perception

Value for Money, Reliable Local Brand, Hit or Miss on Accuracy/Performance for Some, Aspirational Pakistani Product, Good Customer Service

Copy Examples

• •Headline: Experience Global Luxury, Crafted in Pakistan. Body: At Rawaha, we believe iconic scents shouldn't be out of reach. Discover our exquisite collection of silent impressions and original creations, meticulously blended with the finest ingredients. Your signature scent awaits. #RawahaPerfumes #SilentImpression #MadeInPakistan
• •Headline: More Than an Impression. It's Your Identity. Body: Why just admire? Wear the essence of your aspirations. Rawaha brings you long-lasting, captivating fragrances inspired by the world's best, and unique blends born from our passion. Unleash your confidence. #OurScentsYourIdentity #RawahaOriginals
• •Headline: Quality You Can Smell, Prices You'll Love. Body: Indulge in the art of fine perfumery without compromise. Rawaha is committed to exceptional quality and accessible luxury. With over 20,000 satisfied customers, find out why Pakistan is falling in love with our fragrances. #AffordableLuxury #RawahaQuality
• •Headline: From Pakistan to the World: A Fragrance Journey. Body: Born from a vision to create a globally recognized Pakistani perfume house, Rawaha blends international inspiration with local artistry. Experience scents that tell a story of pride, quality, and passion. #FragranceOfTheNation #GlobalAmbition
• •Headline: The Perfect Gift? A Lasting Impression. Body: Whether for a loved one or to appreciate your valued employees, Rawaha offers a scent for every story. Explore our premium perfume gifts and corporate packages – an elegant gesture they'll remember. #RawahaGifts #CorporateGifting #LastingMemories