Tono de Marca

Bold, Confident, and Glamorous

Valores de Marca

• •Confidence and Empowerment
• •Bold Self-Expression
• •Affordable Luxury
• •Trend-Consciousness

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should aim to make the reader feel more confident. Use active, powerful verbs and aspirational language. Frame the clothing not just as items to wear, but as catalysts for a feeling or an experience.
• •Create a "Ravish" Lexicon: Develop a list of on-brand words and phrases (e.g., "unforgettable," "statement," "slay," "own the room," "main character," "vibe") and a list of words to avoid (e.g., "cute," "simple," "basic," "modest"). This ensures consistency no matter who is writing the copy.
• •Speak the Social Language, Fluently: Adapt the core tone to each social platform. On Instagram, pair confident statements with engaging questions to drive comments. On TikTok, use trending sounds and a more raw, "get ready with me" style of storytelling, while still centering the final look on empowerment and glamour.
• •Focus on the "Why," Not Just the "What": Instead of just describing a dress's features (e.g., "red dress with a slit"), describe the outcome of wearing it (e.g., "The dress that ensures all eyes are on you"). Connect the features to the feeling and the experience the customer desires.
• •Maintain a Visually Cohesive Narrative: The confidence in the copy must be mirrored in the visuals. Ensure all photography, model poses, and video content reflect the bold, glamorous, and empowered woman the brand speaks to. The copy and visuals should work together to tell the same compelling story.

Percepción Social

The social perception of Ravish Luxury Boutique is primarily derived from its internal social media engagement due to a lack of broad third-party reviews. The brand is perceived as aspirational, offering a glamorous and 'Instagram-worthy' lifestyle through accessible fashion. Existing followers show positive engagement with fire and heart-eye emojis, complimenting outfits and models, indicating strong resonance with the brand's aesthetic. However, there is a noted lack of widespread public recognition beyond its direct customer base.

Ejemplos de Copy

• •Stop the scroll. Start the show. You didn’t come to play, you came to slay. Our new ‘Midnight Diva’ dress just dropped and it’s waiting to make an entrance. Tap to shop the look that guarantees you’re the main character. #RavishLuxury #DateNightOutfit #NewCollection
• •Own the Room. Why blend in when you were born to stand out? The ‘Power Play’ Jumpsuit isn’t just an outfit; it’s a statement. Crafted from a figure-hugging stretch fabric that sculpts your curves, this piece is your armor for nights that turn into morning. With its daring neckline and cinched waist, all you need to add is confidence.
• •Subject: Your weekend called. It wants you in this. Body Preview: Don't leave your plans to chance. These new arrivals are guaranteed to make your weekend unforgettable.
• •On-screen text: "How to answer when they ask what the vibe is tonight." Caption: The vibe is always ravishing. ✨ #GRWM #OOTN #NightOut #RavishLuxury
• •Headline: Don't Just Get Dressed. Get Ravishing. Sub-headline: Unforgettable styles for your most memorable nights. Shop the Date Night Collection.