Brand Tone

Energetic & Vibrant, Youthful & Playful, Inclusive & Community-Oriented, Bold & Expressive, Approachable & Friendly

Brand Values

• •Affordability
• •Self-Expression & Individuality
• •Community
• •Female Empowerment
• •Ethical Sourcing
• •Customer Focus

Best Practices

• •Use exclamation points (judiciously), vibrant adjectives, and a generally upbeat and enthusiastic tone. Think excitement and anticipation.
• •Incorporate relevant slang, emojis (✨💖👽🔥), and terminology common within the rave and EDM community (e.g., "PLUR," "festie bestie," "bass drop," "slay").
• •Craft messages that empower customers to be themselves and highlight the diversity of styles and the welcoming nature of the rave community.
• •Avoid overly formal or corporate language. Write as if you're talking to a friend who shares the same passion for the scene.
• •Let the bold, colorful, and often fantastical nature of rave attire and festival environments influence the imagery and descriptive language in your copy. Use words that evoke light, movement, and sound.

Social Perception

Generally, Rave Wonderland is perceived as a popular and reliable source for trendy and affordable rave clothing and accessories. Customers appreciate the vast selection that allows them to create unique festival looks without breaking the bank. The brand is seen as being in touch with rave culture and fashion trends.

Copy Examples

• •🔥 UNLEASH YOUR ALTER EGO! 🔥 Our NEW 'Cosmic Chaos' collection just dropped and it's everything you need to SLAY your next fest! 👽✨ Think iridescent bodysuits, electrifying patterns, and accessories that scream YOU. Ready to turn heads & break hearts? 😉 Shop link in bio! #RaveWonderland #FestivalFashion #NewDrop #ExpressYourself #RaveReady
• •From street to STROBE LIGHTS! ✨ Watch us transform this everyday look into a festival masterpiece using all new Rave Wonderland gear! 💖 Which piece is your FAVE? Let us know in the comments! 👇 #RaveWonderland #FestivalOutfit #GRWM #RaveTok #OutfitInspo
• •🚨 SALE ALERT! 🚨 Don't just go to the rave, BE the rave! 😉 For a limited time, snag up to 60% OFF select styles at Rave Wonderland! This is your chance to shine brighter without emptying your wallet. ✨ Affordable fits for unforgettable nights. Shop Now! 👉 [Link] #RaveWonderland #FestivalSale #RaveGear #AffordableFashion #PartyTime
• •YOU BELONG HERE. ✨ Dive into a world of vibrant colors, bold statements, and endless possibilities. Your next unforgettable festival look starts at Rave Wonderland. Explore thousands of unique styles created for ravers, by ravers. #RaveWonderland #FestivalStyle #CommunityLove
• •Show Us Your Sparkle! ✨ Tag @RaveWonderland To Be Featured! Hey Raver! 👋 We see you out there shining bright! Got some epic pics in your Rave Wonderland gear? Tag us @RaveWonderland and use #RaveWonderland for a chance to be featured on our page & inspire the fam! Let your unique style light up our feed! Can't wait to see your looks! PLUR, The Rave Wonderland Team 💖