Brand Tone

Authentic and Personal, Knowledgeable and Passionate, Irreverent and Humorous, Artisanal and Rustic

Brand Values

• •Experimentation and Innovation
• •Authenticity and Terroir
• •Sustainability and Biodiversity
• •Synergy of Food and Wine
• •Patience and Craftsmanship

Best Practices

• •Maintain the Personal Voice: Always write as Bryan Martin, not a nameless marketing department. Use "I," "we," and "our" to tell personal stories and share insights. The brand's strength is its human element.
• •Embrace the "Glorious Mess": Showcase the reality of the process, not just the polished final product. Photos of the biodiverse vineyard, the hardworking cellar, and candid moments are more on-brand than slick, corporate imagery.
• •Lead with the 'Why': Don't just describe the wine's taste. Explain why it tastes that way —the specific soil, the experimental vessel used, the decision to leave it on skins. Connect the product to the philosophy.
• •Keep Food at the Forefront: Consistently integrate food into the narrative. Share recipes, suggest pairings (even unconventional ones), and show the wines in the context of a meal. This reinforces a core brand value and makes the wine more accessible.
• •Use Humor and Humility: Don't be afraid to be witty or self-deprecating. Phrases like "it seemed like a good idea at the time" or admitting to a "long-term obsession" make the brand relatable and distinguish it from more traditional, serious wineries.

Social Perception

Critically Acclaimed, Cult Following, Innovative and Adventurous, Personal and Trustworthy

Copy Examples

• •Some see weeds, we see a thriving metropolis. Our vineyard floor is a jungle of native grasses and flowers, all part of the plan. It's a bit wild, a bit untamed, and exactly what our vines need to dig deep and find their voice. This is where the real work happens—no neat rows, just a resilient ecosystem doing its thing. It's a beautiful mess, and it makes for beautiful wine.
• •Our 20th vintage of wrestling with Sangiovese, and we reckon we’re finally getting the hang of it. This isn't just a bottle of wine; it's two decades of patience, muddy boots, and a few choice words. Expect bright red cherries, a hint of amaro-like spice, and that signature savory texture that practically begs for a bowl of pasta. It's a food wine, a thinking wine, and a testament to the fun of a long-term obsession.
• •Our Newest Experiment (It Worked.)
• •We let the grapes call the shots. No additives, no fussing, just a little guidance. We use ancient techniques and a healthy dose of patience to craft wines that are as honest and full of character as the land they come from. This isn't just winemaking; it's a conversation with nature. Pull up a chair and have a taste.
• •Wine is only half the story. The ultimate test? How it pairs with a perfectly imperfect, slightly-burnt-on-one-side, wood-fired pizza. We build flavor in the vineyard, nurture it in the cellar, and celebrate it at the table. It’s a tough job, but someone’s got to do it. #RavensworthLife #FoodAndWine