Tono de Marca

Energetic, Authentic, and Savvy

Valores de Marca

• •Community
• •Discovery and Curation
• •Authenticity and Resilience
• •Value

Mejores Prácticas

• •Lead with the "Why": Always connect the copy back to the core values. Whether launching a product or posting on social media, frame it within the context of community, discovery, and authenticity. Start with the passion, not just the product.
• •Speak the Language (Authentically): Use current, relevant slang like "slap," "fire," and "vibe" that resonates with the rave and pop culture scenes. Create a "brand voice" guide that lists approved terms to ensure consistency and avoid sounding forced or dated.
• •Balance the Niche with the Broad: While "raver" is the core identity, remember the "interesting accoutrements." Ensure the copy is inclusive enough for the general pop culture fan, the rockhound, or the art enthusiast. Use phrases that welcome discovery for everyone.
• •Tell the Origin Story Repeatedly: The "two brothers from Salt Lake City" narrative is a powerful asset. Weave it into email campaigns, 'About Us' pages, and even product descriptions where relevant. It grounds the brand in a human story that people can connect with.
• •Engage as a Peer, Not a Corporation: On social media and in customer service, the tone should be that of a knowledgeable friend. Answer questions, share excitement about events, and use a conversational, approachable voice. This reinforces the "by ravers, for ravers" ethos.

Percepción Social

An insider's secret for the rave community and lovers of eclectic culture; a trustworthy, genuine lifestyle curator, not a large, impersonal corporation.

Ejemplos de Copy

• •Enter the concrete jungle. 🌿 The JUNGLIST collection just dropped. Built durable for the front-left speaker and stylish enough for the afters. We made this for the dedicated crew who stays till the lights come on. Link in bio to cop the drop. #Junglist #RaveGear #FestivalFashion #DrumAndBass #Ravenrock
• •Remember our story? Two brothers, a setback, and a passion for the rave. That hustle is in everything we do. It’s how we find deals on gems like these Iridescent Pasties, now back in stock. We scour the pop culture universe to bring you steals that slap, so you can focus on what matters: the music, the lights, and the community. Shine on.
• •My friends wondering where I get all my unique rave fits. It's our little secret: ravenrock.store.
• •Gear That Slaps. Finds You Didn’t Know You Needed. Crafted by ravers, for ravers. Your home for festival essentials and pop culture gems. Explore The Collection
• •A true grail for any collector. We cracked the code and hustled to bring this iconic Base Set Charizard to the shop. This isn't just a Pokémon card; it's a piece of '90s history and the ultimate pop culture flex. Straight from our vault to yours. Condition is as shown. Grab this steal before it's gone forever.