Brand Tone

creative, friendly, and accessible

Brand Values

• •Creativity and Self-Expression
• •Simplicity and Convenience
• •Accessibility and Inclusivity
• •Community Engagement

Best Practices

• •Maintain a Playful Vocabulary: Continue using creative, fun, and evocative words in product descriptions, social media captions, and website copy. Words like "magical," "dreamy," "bold," and "sparkling" will reinforce the brand's creative spirit.
• •Focus on the "Easy" Factor: Always highlight the convenience and simplicity of the product. Phrases like "salon-perfect in minutes," "no dry time," "mess-free," and "your easiest manicure yet" should be staples in your marketing language.
• •Lead with Visuals, Support with Text: Your product is highly visual. On platforms like TikTok and Instagram, let the designs speak for themselves. Use short, punchy captions with relevant hashtags to complement the imagery and drive engagement.
• •Speak Directly to Your Customer: Use a conversational "you" and "your" to make the copy feel personal. Frame the product as a tool for their self-expression, a solution to their problems, and a way to make their life easier and more colorful.
• •Encourage User-Generated Content (UGC): Actively ask customers to share their nail art using a specific hashtag. Reposting their content not only provides social proof but also reinforces the brand values of creativity and community, while ensuring a consistent, authentic tone.

Social Perception

Customers perceive the brand as "cute" and "fun," a helpful solution for easy and unique nail art, and a problem-solver for those with sensitivities to traditional nail products.

Copy Examples

• •Unleash your inner magic. Our new 'Enchanted Forest' collection is here! From mystical mushrooms to shimmering fairy wings, get ready to wrap your nails in pure fantasy. Quick to apply, long to admire. Your storybook manicure awaits.
• •Hate waiting for polish to dry? 💅 Us too. Watch how you can get this flawless, starry-night look in under 10 minutes with our 'Galaxy' wraps. No mess, no stress, just seriously stellar nails. ✨ #nailwraps #diynails #nailart #ravenologie
• •Jingle bells, jingle bells, jingle all the… nails? 🎄 Get festive from your fingertips to your toes with our 'Holly Jolly' collection! Perfect for holiday parties or just feeling merry and bright. Tap to shop and get wrapped up for the season!
• •Subject: Your weekend manicure, sorted. | Skip the salon appointment and give yourself the gift of time. Our best-selling nail wraps give you a perfect manicure that lasts, without the hassle. Plus, for a limited time, get free shipping on all orders over $40! Ready for your easiest mani ever? [Shop Now]
• •Love beautiful nails but not the harsh chemicals? You're not alone. Our nail wraps are a gentle, glue-free way to express your style. Just peel, press, and file for a stunning, long-lasting look. Discover the kinder way to do your nails. #sensitiveskin #nailart #hypoallergenicbeauty