Brand Tone

Inclusive & Affirming, Bold & Vibrant, Playful & Creative, Passionate

Brand Values

• •Inclusivity & Community Focus
• •Self-Expression & Empowerment
• •Quality
• •Visibility & Awareness
• •Passion

Best Practices

• •Always Center the Community: Consistently use inclusive language that speaks directly to and celebrates the drag and LGBTQ+ community. Reference shared experiences, icons, or humor that resonates with this audience authentically.
• •Embrace Bold & Vibrant Language: Use strong, confident, and descriptive words that reflect the artistry and dynamism of drag. Don't shy away from playful or theatrical language where appropriate. Think words like "fierce," "slay," "transform," "vibrant," "dazzling."
• •Highlight Empowerment and Self-Expression: Frame product benefits around how they enable creativity, confidence, and the ability to express one's unique identity. Focus on the transformative power of makeup.
• •Maintain Authenticity and Passion: Let the genuine passion for the community and the art form shine through. Avoid corporate or overly sterile language. Share stories (if possible) or use a voice that feels genuine and connected.
• •Visual and Verbal Harmony: Ensure the copywriting's tone is consistently reflected in the brand's visual elements (photography, videography, graphic design). A bold statement needs bold imagery to match. Consistency across all communication channels is key to building a recognizable and trusted brand voice.

Social Perception

RAVEN KRONE is likely perceived as a specialized brand catering specifically to the needs and aesthetics of the drag and broader LGBTQ+ community. The association with drag culture suggests a perception of being bold, artistic, and potentially avant-garde in its makeup offerings. The emphasis on "LGBTIQ+ by Tamito Fernández" and similar collaborations would strengthen its image as a brand that understands and celebrates this community. The general public outside of this community might have limited awareness due to its niche focus, unless they are specifically interested in drag makeup or LGBTQ+ focused brands.

Copy Examples

• •RAVEN KRONE: Unleash Your Inner Icon. Crafted for the stage, designed for your expression. Dive into a world of vibrant color and flawless finishes. Because you weren't born to blend in. #RavenKrone #DragMakeup #LGBTQBeauty #BeIconic
• •More Than Makeup. It's a Movement. At RAVEN KRONE, we celebrate every shade of you. Our pro-quality cosmetics are here to empower your artistry and amplify your voice. Join the KRONE community. #MakeupIsArt #QueerBeauty #SelfExpression #RavenKronePride
• •Fierce. Flawless. Fearless. That's the RAVEN KRONE standard. From scene-stealing lashes to pigments that pop, we’ve got everything you need to own the spotlight. Created with passion, for the vibrant and the bold. What look will you conquer today? #DragEssentials #BoldBeauty #RavenKrone #MakeupGoals
• •Your Canvas. Your Rules. Our Colors. RAVEN KRONE is more than a brand; we're your ally in artistry. Explore our collections, designed with the drag and LGBTQ+ community at heart. Let's create magic. #CreativeMakeup #LGBTQOwned (if applicable, otherwise #LGBTQFriendly) #RavenKroneLooks #BeautyUnhindered
• •Spotlight Ready? RAVEN KRONE Is. We believe in the power of transformation and the beauty of individuality. Our makeup is your trusted partner, from dressing room to a standing ovation. Shine on, queen! #RavenKrone #DragQueenMakeup #MakeupArtist #Showtime