Brand Tone

Innovative and Technological, Professional and Authoritative, Customer-Focused and Solution-Oriented, Confident and Forward-Looking, Reliable and Quality-Driven

Brand Values

• •Innovation
• •Customer Success/Focus
• •Sustainability and Productivity
• •Efficiency
• •Quality
• •Integrity and Authenticity
• •Solving Great Challenges

Best Practices

• •Lead with Innovation and Solutions: Always frame content around how Raven's technology is advancing agriculture and solving specific problems for farmers. Use forward-thinking language.
• •Maintain an Authoritative yet Accessible Voice: Speak as the expert in precision agriculture, using clear, confident, and professional language. However, ensure the benefits and solutions are easily understood by the target audience (farmers, dealers).
• •Emphasize Partnership and Empowerment: Position Raven as a partner dedicated to the farmer's success. Copy should convey support, reliability, and a commitment to helping them 'serve the world.'
• •Focus on Tangible Benefits: Highlight specific outcomes like increased efficiency, improved productivity, optimized resource use, and enhanced sustainability. Back up claims with the 'how' (e.g., through autonomous systems, precision application).
• •Be Consistent Across All Channels: Whether it's website copy, product brochures, news releases, or any future social media, ensure the core messages of innovation, quality, customer focus, and solving great challenges resonate consistently. A brand voice guide can help achieve this.

Social Perception

Leader in Specialized Technology, Innovative and High-Quality, Strategic Partner, Customer-Centric, Good Place to Work

Copy Examples

• •Headline: Drive the Future of Farming. Precisely. Body: With Raven's OMNiDRIVE™, experience the power of autonomous technology. Maximize your efficiency, optimize your inputs, and empower your operation to meet the demands of a growing world. Innovation that works for you, field after field.
• •Headline: Solutions That Solve Great Challenges. Body: For over 65 years, Raven has pioneered technology that empowers farmers. From advanced GPS guidance to groundbreaking autonomous systems, we deliver the precision you need for enhanced productivity and sustainability. Partner with Raven and help serve the world.
• •Headline: Your Path to Autonomy Starts Here. Body: Embrace the next revolution in agriculture with Raven. Our integrated technology, from smart sensors to autonomous platforms, simplifies your operations and puts you in total control. Let's cultivate a more efficient and profitable future, together.
• •Headline: Precision in Every Pass. Profit in Every Acre. Body: Raven’s precision ag solutions, like the Augmenta Field Analyzer, ensure you’re applying exactly what’s needed, where it’s needed. Reduce waste, improve yields, and make data-driven decisions with technology built on decades of expertise.
• •Headline: Engineered for Excellence. Dedicated to Your Success. Body: At Raven, customer-focused innovation is in our DNA. We design high-quality, reliable systems that solve real-world farming challenges, helping you maximize efficiency and achieve your operational goals. Trust Raven to be in the field with you.