Brand Tone

Natural, Mindful, and Authentic

Brand Values

• •Sustainability
• •Natural Quality & Craftsmanship
• •Comfort and Well-being
• •Timeless Bohemian Style

Best Practices

• •Create a Brand Voice Guide: Document key on-brand words (e.g., natural, conscious, gentle, earthy, thoughtful) and words to avoid (e.g., cheap, discount, hurry, sale, trendy). This ensures anyone creating content for the brand stays consistent.
• •Focus on Storytelling: Instead of just listing product features, tell the story behind them. Explain why linen was chosen, the inspiration for an embroidery detail, or how a garment is meant to make the wearer feel. This enriches the customer's connection to the brand.
• •Maintain Visual and Textual Harmony: Ensure that the brand's photography and design always reflect its calm, natural, and authentic tone. Use natural lighting, earthy color palettes, and uncluttered compositions to complement the mindful language.
• •Engage with Your Community Authentically: When responding to comments and questions on social media, use the same gentle and sincere brand voice. This reinforces the perception of a caring and approachable brand.
• •Emphasize "Feel" and "Purpose": In all copywriting, consistently link the products back to the core values of comfort and sustainability. Every piece of clothing should be framed not just as an item to own, but as a choice that contributes to a more comfortable and conscious lifestyle.

Social Perception

Raven is perceived as a niche, boutique brand for a discerning audience that values ethics and aesthetics equally. It projects an image of an aesthetically driven, mission-oriented, authentic, and trustworthy business.

Copy Examples

• •Feel the summer breeze. Our Netted Linen Blouse is woven from 100% natural linen, making it light, breathable, and beautifully raw. It’s a simple piece, consciously crafted for sun-drenched days and quiet moments. #RavenRaw #SustainableStyle #LinenLove
• •Clothing that feels like a second skin. Discover our collection of 100% cotton and linen pieces, made with organic dyes and a commitment to the planet.
• •The Double Face Slit Dress - Beige. Effortless by design, conscious by nature. This dress is crafted from a unique double-face cotton fabric, offering a substantial feel while remaining soft and breathable. The subtle side slit allows for graceful movement, making it the perfect piece to carry you from a slow morning to a golden-hour evening. Made to last, made to love.
• •A conscious choice for your wardrobe | Your 10% discount awaits
• •Tired of Fast Fashion? It's time for fashion that feels good and does good. At Raven, we use only eco-friendly fabrics like linen and cotton, colored with non-harmful dyes. Build a wardrobe you can be proud of. Shop sustainable styles today.