Brand Tone

Knowledgeable & Trustworthy, Caring & Gentle, and Naturally Efficacious

Brand Values

• •Herbal Expertise & Tradition: Leveraging over a century of knowledge in harnessing the power of herbs for hair and skin care. This includes the gentle, in-house processing of 87 herbs and plant ingredients.
• •Efficacy & Quality: Commitment to creating high-performance products that deliver visible results, backed by Swiss quality standards and dermatological testing.
• •Naturalness & Purity: Prioritizing a high proportion of natural active ingredients and raw materials from controlled cultivation, often hand-picked. Striving for 'near-natural' cosmetics.
• •Sustainability & Responsibility: A mindful approach to nature, including using recycled materials for packaging (like rPET shampoo bottles), ensuring high biodegradability of products, and committing to CO2 reduction and energy efficiency.
• •Animal Welfare: A firm conviction against animal testing since the company's inception in 1890.
• •Customer Well-being: Focusing on providing gentle, safe, and effective solutions that contribute to healthy hair, healthy skin, and overall well-being.

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1890) and Swiss herbal knowledge to build trust and authority. Phrases like 'generations of expertise,' 'time-tested herbal remedies,' or 'Swiss precision in every formula' can be used.
• •Highlight Natural Ingredients and their Benefits: Always connect the herbs and natural components directly to their specific, tangible benefits for hair and skin. Use clear, descriptive language (e.g., 'Soothing chamomile,' 'Strengthening ginseng').
• •Maintain a Caring Yet Confident Voice: Write with empathy towards customer concerns (e.g., 'Tired of itchy scalp?'), but always position RAUSCH as the effective, expert solution. The tone should be reassuring and supportive, not alarmist or overly clinical.
• •Be Transparent and Honest: Continue the practice of clearly communicating what 'near-natural' means. Honesty about ingredients and processes builds long-term trust, especially with an educated consumer base.
• •Ensure Visuals Align with Verbal Tone: All imagery (photos, videos, graphics) should reflect the natural, clean, and high-quality essence of the brand. This reinforces the verbal messaging of gentle efficacy and trustworthiness. Use natural light and settings where possible.

Social Perception

RAUSCH is generally perceived as a high-quality, trustworthy Swiss brand that offers effective, natural-based solutions for hair and scalp problems. Consumers value the herbal ingredients and the brand's long-standing reputation. It's often seen as a reliable choice for those with sensitive scalps or specific issues like hair loss or dandruff. The 'Swiss Made' label carries significant weight, implying quality and efficacy.

Copy Examples

• •Product Launch (New Soothing Scalp Serum): Experience the calm. Introducing our new Chamomile & Calendula Scalp Soothing Serum. Crafted with over 130 years of Swiss herbal wisdom, this potent blend gently rebalances and comforts irritated scalps. Feel the RAUSCH difference. #HerbalPower #ScalpCare #SwissHerbs
• •Instagram Post (Highlighting an ingredient): Unlock the secret of Burdock Root! For centuries, this natural wonder has been cherished for its power to strengthen hair and promote a healthy scalp. At RAUSCH, we gently extract its essence to bring you visible vitality. Pure herbal efficacy, from Switzerland to your shower. ✨ #RAUSCH #BurdockRoot #HealthyHairJourney #NaturalIngredients
• •Website Banner (General Brand Message): RAUSCH: Where Swiss Herbal Science Meets Beautiful Hair. Discover 130+ years of tradition, efficacy, and care in every bottle. Naturally effective solutions for your unique hair needs.
• •Email Subject Line (Promotional): 🌿 Revitalize Your Hair Naturally + A Gift From RAUSCH 🌿
• •Short Ad Slogan: RAUSCH. The Power of Herbs. The Science of Healthy Hair.