Brand Tone

Energetic, Friendly, and Community-Focused

Brand Values

• •Practicality and Innovation
• •Quality
• •Community
• •Health and Active Lifestyle
• •Customer-Centricity

Best Practices

• •Embrace the "Fam" Tone: Always use a friendly, energetic, and inclusive voice. Address the audience as part of the "Ratpack fam" to reinforce the sense of community.
• •Lead with the Solution: Focus copy on solving the problem of carrying multiple items. Highlight the hands-free convenience and practical design in every message.
• •Use Action-Oriented Language: Employ dynamic verbs and an upbeat tempo to mirror the active lifestyle of the target audience (e.g., "Explore," "Conquer," "Simplify," "Upgrade").
• •Incorporate User-Generated Content (UGC): Actively feature customer photos and testimonials in marketing materials. This authenticates the brand's claims and strengthens community bonds.
• •Stay Visually Consistent: Ensure that all text is paired with high-quality, vibrant imagery of the products being used in real-world active settings, from mountain trails to city streets. This reinforces the brand's values of adventure and practicality.

Social Perception

The public perceives Ratpack Canada as a reliable and innovative small business with high-quality products. They are seen as the creators of a clever and much-needed accessory for anyone leading an active life. The local, Canadian identity is a significant point of positive perception, with customers expressing a desire to support a homegrown brand. The brand is viewed as trustworthy and personable, with a strong connection to its customer base.

Copy Examples

• •Peak views hit different when you're perfectly hydrated. 🌲 Our Ratpack carrier keeps your water ice-cold and your hands free for the climb. Where are your adventures taking you this weekend? #RatpackCanada #HikeSmart
• •Tired of juggling your phone, keys, and water bottle at the gym? The Ratpack 2.0 is your new essential workout partner. Keep your focus on your fitness, not your stuff. Shop now and simplify your session! #GymLife #WorkoutGear #HandsFree
• •From the playground to practice, stay hydrated and prepared. Our carriers have room for your essentials, so you can keep up with theirs. The ultimate hands-free solution for parents on the move. #ParentHack #StayHydrated
• •Your city commute just got an upgrade. Cold water for the whole ride? A secure spot for your phone? We've got you covered. What's your biggest commuting hassle? [Poll: 'Juggling my stuff' vs. 'Nowhere for my drink'] #UrbanExplorer #BikeLife
• •Life's an adventure—don't let your gear slow you down. We created Ratpack to keep you moving, with stylish, hands-free hydration that holds all your essentials. Ready to hydrate like a boss? Discover our collection and find your perfect pack. #RatpackFam