Brand Tone

Aspirational yet accessible, evoking a sense of royalty, celebration, and "Bollywood Diva" glamour while remaining affordable. The language is celebratory, occasion-focused, commercial, and persuasive, geared towards gifting and personal adornment for special events.

Brand Values

• •Accessibility of Fashion: Making beauty and fashion a part of everybody's life.
• •Perceived Value: Providing "true value for your money" through visually impressive, "rich look" jewelry at a budget-friendly price point.
• •Celebration and Tradition: Tying products to significant life events and cultural celebrations in India.
• •Customer-Centricity: Providing a positive customer experience, reflected in presence on trusted online marketplaces and responsive return policies.

Best Practices

• •Maintain the "Aspirational yet Accessible" Balance: Always pair glamorous, high-fashion terms with value-based language to manage customer expectations and reinforce the core brand promise.
• •Focus on Occasions and Emotions: Connect the jewelry to the feelings associated with life's biggest moments—joy, celebration, love, and tradition.
• •Use a Consistent Lexicon: Create a list of on-brand keywords (e.g., Stylish, Designer, Traditional, Royal, Rich Look, Handcrafted, Festive, Bridal) and off-brand keywords. Ensure all copy adheres to this lexicon.
• •Highlight Gifting Potential: Frame products as the perfect gift solution, mentioning specific holidays and occasions, and the inclusion of an "elegant gift box."
• •Leverage Social Proof Subtly: Use language like "Bollywood Diva Look" or "celebrity-inspired" style to capture the essence of glamour without making unsubstantiated endorsements.

Social Perception

Reliable source for good-quality, affordable fashion jewelry. Perceived as a go-to for trendy, traditional, or celebratory accessories without the high cost of fine jewelry. Successfully shapes a glamorous and in-style perception, supported by association with major retailers and positive customer reviews, reinforcing delivery on promises of appearance and quality for the price.

Copy Examples

• •Your forever begins with a sparkle. Our new bridal collection is crafted to make your special day unforgettable. Discover the perfect blend of tradition and glamour. #RatnavaliJewels #BridalElegance #WeddingJewellery
• •✨ Light up your festive look with Ratnavali Jewels! ✨ This festive season, shine as bright as the celebrations. From elegant necklaces to dazzling bangles, find the perfect piece to complete your traditional attire. Shop now and enjoy true value on our entire collection. Make every moment golden.
• •Get the celebrity-inspired look with these exquisite gold-plated bangles. Hand-set with brilliant cubic zirconia, they deliver a royal, high-fashion look without the high price. Lightweight and comfortable for all-day wear, they are the perfect accessory for your next wedding or grand celebration. Arrives in an elegant gift box, ready for you or a loved one.
• •The perfect gift says it all. This Rakhi, tell your sister she’s a gem with a gift from Ratnavali Jewels. Our collection is curated to make beauty and fashion a part of her life, every day. #GiftsForHer #RatnavaliJewels #FashionJewellery
• •Who says glamour is only for special occasions? Elevate your everyday style with our chic and affordable collection. Because at Ratnavali Jewels, we believe in making every day beautiful.