Brand Tone

Spiritual & Reverent, Authentic & Trustworthy, Informative & Educational, Traditional & Respectful, Caring & Supportive

Brand Values

• •Authenticity: The core value is providing genuine, lab-certified gemstones and original spiritual products. This is a frequently repeated assurance.
• •Quality: Commitment to high-quality materials and craftsmanship.
• •Spiritual Well-being: A focus on products that aid in spiritual growth, healing, and positive energy.
• •Customer Trust & Satisfaction: Building trust through transparency, reliable products, and good customer service.
• •Knowledge & Guidance: Offering expertise and guidance through their team of gemologists and astrologers.

Best Practices

• •Emphasize Authenticity and Purity: Always highlight the genuineness, lab certification (where applicable), and natural origins of the products. Use words like "genuine," "authentic," "natural," "sacred," "pure."
• •Maintain a Reverent and Respectful Vocabulary: Use language that honors the spiritual nature of the items. Refer to deities, spiritual concepts, and benefits with respect and understanding.
• •Educate and Inform: Provide clear, concise information about the products, their traditional significance, benefits, and how to use or care for them. This builds trust and positions the brand as an authority.
• •Focus on Positive Transformation and Well-being: Frame product benefits around spiritual growth, healing, protection, peace, and positive energy. Connect the products to the customer's journey of self-discovery and empowerment.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are harmonized across the website, social media, email communications, and any advertising materials to build a cohesive and recognizable brand identity.

Social Perception

Positive, Reliable Source, Knowledgeable & Helpful, Effective Products, The brand is seen as offering a wide range of spiritual items, committed to quality and customer satisfaction.

Copy Examples

• •Embrace divine serenity with our Natural Labradorite. Each stone is hand-selected and lab-certified for authenticity, radiating protective energies to shield your aura and enhance intuition. Journey towards inner peace, knowing you possess a genuine gift from the Earth, curated by Ratna Kripa.
• •The sacred 5 Mukhi Rudraksha, a symbol of Lord Shiva's grace. Sourced from the Himalayan valleys and blessed for your spiritual journey. Invite tranquility, focus, and divine connection into your life. Learn more about its profound benefits on our blog. #RatnaKripa #Rudraksha #SpiritualPath #Authentic
• •Ratna Kripa: Your trusted sanctuary for authentic gemstones, rudraksha, and spiritual treasures. Empower your soul's journey with items curated for purity and positive energy.
• •Discover the latest addition to our sacred collection – the revered Shaligram Shila. Believed to be the direct representation of Lord Vishnu, each Shaligram is unique and sourced with utmost reverence. Bring home divine blessings and elevate your spiritual practice. Explore now at Ratnakripa.com.
• •At Ratna Kripa, we are more than just a store; we are custodians of ancient wisdom and spiritual tools. Our family heritage in gemology, combined with our team of experts, ensures every piece we offer is genuine, potent, and chosen with intention to support your spiritual well-being.