Brand Tone

Family-Friendly, Welcoming, Quality-Conscious, Value-Oriented, Traditional yet Modernizing, Community-Minded, Engaging, Helpful, and Customer-Focused

Brand Values

• •Family
• •Quality
• •Value/Affordability
• •Customer Experience
• •Community and Heritage
• •Sustainability (emerging)

Best Practices

• •Emphasize "Family" and "Welcome": Consistently use warm, inviting language. Refer to "your family," "our family," and create a sense of community.
• •Balance Quality with Value: Always highlight both the durability/style/craftsmanship of the products AND their affordability. Avoid overly technical jargon; focus on the benefits for the customer.
• •Tell a Story: Weave in the heritage of Rathwood – its origins, its growth, and its commitment to customers over the years. This builds trust and emotional connection.
• •Be Engaging and Approachable: Especially in social media, use a friendly, conversational tone. Ask questions, run polls, and respond to comments in a helpful and positive manner.
• •Show, Don't Just Tell, the Experience: Use vivid descriptions and imagery that evoke the feeling of being at Rathwood or using their products – the comfort, the joy, the family moments. Focus on the lifestyle they enable.

Social Perception

Positive for Family Outings and Events, Generally Good for Furniture Quality and Style, Mixed on Customer Service and Delivery (Online Orders), Seen as a Destination, Trusted Irish Brand, Recent Negative Press on Pricing.

Copy Examples

• •Headline: Create Your Family's Outdoor Oasis with Rathwood. Body: From sunny afternoon teas to magical evening gatherings, our handcrafted garden furniture is designed for making memories. Discover durable style that welcomes everyone home. Call to Action: Explore Our Collections & Start Your Story.
• •Headline: Quality That Lasts, Moments That Cherish. Body: For over 25 years, our family has been dedicated to bringing yours beautiful, affordable furniture. Invest in comfort and style that stands the test of time and family life. Call to Action: Find Your Perfect Piece Today.
• •Headline: More Than Just Furniture, It's a Rathwood Welcome. Body: Step into a world of inspiration for your home and garden. Whether you visit us in person for a day of fun or browse our treasures online, you're part of the Rathwood family. Call to Action: Visit Us or Shop Online!
• •Headline: Designed by Our Family, For Yours. Body: Our exclusive RW Collection features unique garden furniture you won't find anywhere else. Crafted with care, designed for life, and priced for you. Call to Action: Discover the RW Difference.
• •Headline: Your Home, Your Haven – Crafted with Rathwood Care. Body: We believe everyone deserves a beautiful home without breaking the bank. Explore our handpicked selection of furniture, gifts, and garden essentials, all chosen with quality and your happiness in mind. Call to Action: Get Inspired at Rathwood.