Brand Tone

family-friendly, welcoming, and aspirational

Brand Values

• •Family & Community
• •Quality & Durability
• •Value & Affordability
• •Experience & Destination
• •Adaptability & Innovation
• •Customer Service
• •Sustainability

Best Practices

• •Emphasize Family & Shared Experiences: Frame products and services around creating memories and bringing families together. Use words like "family," "together," "memories," "joy," "laughter."
• •Highlight Quality & Lasting Value (Honestly): Focus on craftsmanship, durable materials, and the idea that Rathwood products are an investment. However, ensure these claims align with actual product performance and address any known quality concerns transparently in customer service.
• •Inject Warmth & Welcome: Use inviting and friendly language. Avoid overly formal or technical jargon where possible. Make customers feel like they are part of the Rathwood community.
• •Showcase the "Destination" Aspect: Even when selling products online, subtly remind customers of the broader Rathwood experience (events, physical store attractions) to build brand affinity beyond individual transactions.
• •Be Authentic & Engaging on Social Media: Tailor the tone to each platform. Be more conversational, humorous (where appropriate, like TikTok), and visually driven. Encourage interaction and respond to comments (both positive and negative) constructively to manage social perception.

Social Perception

a successful Irish family business that has grown significantly, a destination for family outings, quality of garden furniture is often praised

Copy Examples

• •Headline (Facebook Ad for Garden Furniture): "Create Your Family's Outdoor Oasis. ✨ Discover Rathwood's durable and stylish garden furniture – built for years of sunshine & laughter. Shop now for lasting memories!"
• •Instagram Caption (Seasonal Event): "The magic is arriving at Rathwood! 🚂🎄 Join us for an unforgettable [Event Name] experience, filled with wonder, joy, and treats for the whole family. Book your tickets before they disappear! #RathwoodEvents #FamilyFun #MakingMemories"
• •Website Product Description (Dining Table): "Gather 'Round in Style. Our [Product Name] dining table isn't just a piece of furniture; it's the heart of your home. Crafted from [Material] for lasting beauty and durability, it’s where family dinners become cherished moments and celebrations come to life. Experience the Rathwood difference."
• •TikTok Video Concept (Humorous): Visual: Staff member comically struggling to assemble a piece of furniture, then a quick cut to the beautifully assembled product in a garden setting with a family enjoying it. Voiceover/Text: "The setup vs. The SERVE! ✨ Get your dream garden, minus the drama. Quality that speaks for itself (once it's out of the box!). #Rathwood #GardenGlowUp #WorthIt"
• •Email Subject Line (Promotion): "More Than Just Furniture, It's a Rathwood Experience (+ Special Offer Inside!)"