Tono de Marca

Raw, unfiltered, confrontational, provocative, authoritative within its niche, and personal and engaging, characterized by informal language and heavy slang.

Valores de Marca

• •Authenticity
• •Loyalty
• •Street Credibility
• •Fearlessness

Mejores Prácticas

• •Embrace the Slang: Consistently use authentic, current slang relevant to the hip-hop and urban community. This is crucial for maintaining credibility with the target audience. Avoid corporate or overly polished language at all costs.
• •Stay Confident and Confrontational: The copy should always project an attitude of unshakeable confidence. Use declarative sentences and don't be afraid to be provocative or call out the competition and subjects of your news directly.
• •Prioritize "Real Talk" Over "Sales Talk": When promoting merchandise or memberships, frame it as supporting the movement or joining the "team," not just making a purchase. The focus should be on community and loyalty, not just commerce.
• •Use an Insider's Perspective: Write as if speaking to a friend who is already in on the secret. Use phrases like 'Y'all know what I'm talking about,' to create a sense of shared understanding and exclusivity.
• •Be Consistent Across All Platforms: The raw, unfiltered voice on YouTube must be the same voice seen on Instagram, Facebook, and the website. Any deviation into a more generic or professional tone will damage the brand's core value of authenticity.

Percepción Social

The brand is perceived as an authentic, unfiltered source for 'real stories' and 'the voice of the ratchets' by its target audience of urban gossip and hip-hop drama fans. However, to the general public outside its niche, it may be seen as sensationalist, biased, unprofessional, and promoting negativity due to its confrontational style and focus on conflict.

Ejemplos de Copy

• •Y'all ain't gonna believe what just went down. We're going LIVE in 10 to break down the whole situation. No cuts, no edits, just straight facts. If you ain't tapped in, you're gettin' left behind. #TeamRatchet #HoodsJournalist #Live
• •In these streets, loyalty ain't just a word, it's everything. Rock this tee and let 'em know where you stand. This ain't for the fakes or the snakes. Rep the squad. #TeamRatchet
• •EXCLUSIVE: He LIED About the Whole Thing... Here's the PROOF.
• •The mainstream media won't touch this, but we got the real story. They're trying to spin the narrative, but we deal in receipts. Watch the clip and see for yourself.
• •While everyone else is running with rumors, your boy is digging for the truth. New video up now exposing what REALLY happened. Don't get it twisted. #RatchetTV