Brand Tone

Natural & Pure, Gentle & Kind, Accessible Luxury/Affordable Quality, Informative & Benefit-Oriented, Clean & Simple

Brand Values

• •Natural Ingredients: Prioritizing ingredients sourced from nature, especially from New Zealand.
• •Product Efficacy: Formulating products to genuinely improve the appearance of skin.
• •Ethical Practices: Cruelty-free (no animal testing) and offering vegan options.
• •Safety & Purity: Avoiding parabens and harsh chemicals.
• •Accessibility: Making quality natural skincare available to a broader audience through retailers like TJMaxx.

Best Practices

• •Emphasize "New Zealand Naturals": Consistently highlight the origin and purity of ingredients. This is a key differentiator.
• •Ingredient Transparency: Continue to clearly list key ingredients and their benefits. Educate consumers on why these natural components are effective.
• •Visual Storytelling: Use high-quality, clean imagery that reflects the natural, gentle aesthetic of the brand. Showcase ingredients alongside products.
• •Authentic User Engagement: Encourage user-generated content. Respond to comments and questions promptly and helpfully, especially regarding product availability and skin concerns.
• •Reinforce Ethical Stance: Regularly remind the audience of cruelty-free practices, paraben-free formulations, and vegan options where applicable. This resonates strongly with the target consumer.

Social Perception

Viewed as a provider of good quality, natural skincare at an affordable price. Appreciated for its cruelty-free stance and use of beneficial ingredients. There's an element of "discovery" due to its availability in off-price retail channels, leading to pleasant surprise for many consumers. Some frustration may exist due to inconsistent stock availability of specific products in stores. Generally trusted for its "clean beauty" approach.

Copy Examples

• •Headline: Discover Your Natural Glow with Rata & Co. Body: Straight from New Zealand, our Chia Seed Superfood Face Serum is packed with Omega 3 & 6 to nourish and revitalize. Pure ingredients, pure radiance. #NaturalSkincare #RataAndCoGlow
• •Headline: Gentle Care, Powerful Results. Body: Tired of harsh chemicals? Our Manuka Honey face cream soothes and hydrates, naturally. Experience the Rata & Co difference – kind to your skin, kind to the planet. #CrueltyFreeBeauty #SensitiveSkinLove
• •Headline: Unlock Everyday Luxury. Body: You deserve a little pampering. Our Rata & Co bath & body collection brings New Zealand's finest natural ingredients to your daily routine. Find us at your nearest TJMaxx! #AffordableLuxury #NaturalNZ
• •Headline: Brighten Up, Naturally! Body: Our Radiance Boosting Vitamin C Sheet Masks are your secret weapon for luminous skin. Just 15 minutes to a brighter, more even complexion. Pure, potent, and paraben-free. #VitaminCBoost #SkincareRitual
• •Headline: Your Skin's Superfood Feast. Body: Feed your skin with our Avocado Oil & Broccoli Seed Oil infused creams. Rich in antioxidants and skin-loving nutrients, it's the natural nourishment your face has been craving. #SuperfoodSkincare #HealthySkin