Brand Tone

friendly, welcoming, and community-focused

Brand Values

• •Customer Satisfaction & Service
• •Unique & Quality Products
• •Family & Community
• •Tradition & Evolution

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly and approachable tone. Use words like "welcome," "hello," "we'd love to help," and ensure the language feels inviting.
• •Highlight Uniqueness and Quality: Emphasize what makes the products special – "handpicked," "unique," "locally crafted," "quality." This reinforces the value proposition.
• •Emphasize Community and Family: Subtly weave in the family-owned aspect and the store's long-standing presence in the community. This builds trust and a personal connection.
• •Focus on Customer Experience: Write copy that shows you understand customer needs (e.g., finding the perfect gift, decorating a home) and highlight services that enhance their experience, like helpful staff and gift wrapping.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the tone used on the website, social media, in-store signage, and any advertisements is consistently friendly, helpful, and focused on the charm of a local, family-run business.

Social Perception

Customers perceive Raspberry Row very positively. They are seen as a "beloved local establishment" and a "great gem of a store." Reviewers consistently praise the unique selection of items, the friendly and helpful staff, and the excellent customer service. The store is described as a "go-to destination" for gifts and home decor, with a "warm, welcoming atmosphere." The longevity of the business (over 25 years) also points to a trusted and respected position within the community.

Copy Examples

• •Find the perfect touch for your home or a heartfelt gift for someone special. At Raspberry Row, we handpick unique treasures that tell a story. Come say hello and discover something lovely today! #RaspberryRow #ShopLocalDalton #UniqueGifts
• •Three generations of family passion go into making Raspberry Row your favorite stop for beautiful home decor and thoughtful gifts. We love helping you find exactly what you're looking for! What can we help you discover this week? #FamilyBusiness #HomeDecorLove #DaltonGA
• •Looking for that one-of-a-kind piece? From charming locally crafted goods to elegant custom lighting, Raspberry Row offers a delightful mix of traditional and modern styles. Visit us on West Cuyler Street! #SupportSmallBusiness #GiftIdeas #HomeInspo
• •Birthdays, weddings, anniversaries, or just because – we've got your gifting needs covered! Experience our friendly service and complimentary gift wrapping that makes every present extra special. #RaspberryRowGifts #ShopDalton #PerfectPresent
• •Creating a warm and inviting home starts here. Explore our latest arrivals in home accessories, cozy candles, and unique decor that will make your space shine. We're always happy to help! #HomeSweetHome #DaltonDecor #RaspberryRowStyle