Brand Tone

Nurturing, Authentic, Informative, Community-Oriented, Natural

Brand Values

• •Healing
• •Self-Discovery
• •Authenticity
• •Community
• •Natural Craftsmanship

Best Practices

• •Use nurturing and gentle language to foster a sense of healing and self-discovery.
• •Highlight the authenticity and handcrafted nature of products, emphasizing 'Handmade & Curated Goods'.
• •Incorporate informative and educational content about spiritual practices and products.
• •Maintain a community-oriented and welcoming tone to create an inclusive online environment.
• •Emphasize the natural and handcrafted quality of items, linking back to the brand's roots in natural skincare.

Social Perception

A nurturing and authentic brand that empowers individuals on their spiritual journeys, offering handcrafted and curated tools within a welcoming community.

Copy Examples

• •"Discover the magic within with our handcrafted crystals, each chosen to guide you on your spiritual path."
• •"Embrace the moon's energy with our curated collection of spiritual tools, designed to enhance your journey of self-discovery."
• •"Our candles are lovingly handmade, infused with intention and natural fragrances to create a sacred space for your rituals."
• •"Join our community as we explore the ancient wisdom of herbs and their power to heal and uplift your spirit."
• •"Nourish your soul with our selection of ethically sourced and spiritually charged jewelry, each piece a reminder of your inner light."