Brand Tone

Empowering, elegant, and intimately confident. It's also approachable and supportive.

Brand Values

• •Comfort
• •Quality
• •Femininity & Empowerment
• •Elegance & Style
• •Self-Care/Well-being

Best Practices

• •Embrace 'Empowered Elegance': Every piece of copy, from product descriptions to social media captions, should aim to make the reader feel both elegant and empowered. Use words that evoke confidence, sophistication, and self-assuredness (e.g., 'radiant,' 'graceful,' 'effortless,' 'bold,' 'self-assured').
• •Prioritize Comfort in Language: Continuously weave in the value of comfort. Use phrases like 'designed for your comfort,' 'soft-to-the-touch,' 'feels like a second skin,' 'effortless wear' to reassure customers that style doesn't compromise comfort.
• •Speak Directly and Inclusively: Address the audience (e.g., 'you,' 'your') to create a personal connection. Ensure language is inclusive and celebrates diverse forms of femininity.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the visual elements. If the imagery is soft and elegant, the copy should mirror that. If it's more vibrant and confident, the copy should match that energy.
• •Develop a Brand Lexicon: Create a list of on-brand keywords and phrases (e.g., 'confidence,' 'elegance,' 'comfort,' 'femininity,' 'self-care,' 'feel good,' 'Italian design') and also a list of words/tones to avoid (e.g., overly casual slang, overly technical jargon unless explaining fabric benefits, language that objectifies rather than empowers). Regularly refer to this lexicon when crafting new content.

Social Perception

Customers likely perceive Raspada as a provider of stylish and comfortable intimate apparel and clothing. The brand is probably seen as modern and attentive to current trends in lingerie and loungewear. The Italian origin might add a perception of quality craftsmanship and design flair. The focus on empowerment and body positivity in their messaging likely resonates well with their target audience, fostering a positive brand image. Without widespread third-party reviews readily available, the direct perception is largely shaped by the brand's own communication and the visual appeal of its products.

Copy Examples

• •Unveil your inner radiance. Our [Product Name] set is more than just lingerie; it's a whisper of confidence, crafted for your comfort and elegance. Feel beautiful, effortlessly. #RaspadaComfort #ElegantYou
• •At Raspada, we believe elegance starts from within. It's the quiet confidence of feeling truly comfortable in your own skin. Discover pieces designed to celebrate you, every single day. #RaspadaWoman #SimplyConfident
• •Sun-kissed skin, carefree moments. Our new swimwear collection is here to embrace your summer with style and unparalleled comfort. Dive into confidence. #RaspadaSummer #BeachElegance
• •What makes you feel most confident? For us, it's the perfect blend of comfort and style. Share your thoughts below! ✨ #RaspadaCommunity #FeelGoodFactor
• •Indulge in Elegance. For a limited time, experience the Raspada difference with [Discount]% off your first order. Comfort and confidence await. #RaspadaStyle #TreatYourself