Brand Tone

Devotional, Serene, and Encouraging

Brand Values

• •Faith-Centric
• •Quality Curation
• •Beautification of Space & Life
• •Community Focus

Best Practices

• •Integrate Spiritual Language Naturally: Use words like "blessed," "remembrance," "peace," "humility," and "sanctuary" consistently across all product descriptions, ads, and communications to reinforce the brand's core mission.
• •Focus on the "Why": The copy should not just sell a product, but the spiritual benefit it brings. Explain how a piece of decor can serve as a "constant reminder" to enrich one's daily life and faith.
• •Maintain a Respectful and Encouraging Voice: The tone should always be respectful of the faith and encouraging to the customer on their spiritual journey. Address the community ("Ummah") to foster a sense of belonging.
• •Balance Devotion with Professionalism: While the tone is spiritual, it must also be professional. Ensure clear communication regarding product details (materials, size), pricing, and customer service to build trust.
• •Use Storytelling in Descriptions: For products like wall art depicting specific verses, briefly explain the significance or the feeling the verse evokes. This adds depth and connects the customer more closely to the item's purpose.

Social Perception

Perception is largely confined to direct website customers, shaped by faith-based offerings; broader public perception is limited due to a lack of independent reviews and social media presence. The brand's reputation is almost entirely managed within its own ecosystem.

Copy Examples

• •Headline: Let Your Light Shine with Faith. Body: Bring the serenity of the cosmos and the wisdom of the Quran into your home. Our Quranic Moon Lamp is more than a light; it's a nightly reminder of peace and guidance. A blessed addition to any room.
• •Headline: Make Your Home a Sanctuary of Remembrance. Body: Discover our curated collection of Islamic wall art and decor. Each piece is designed to fill your walls with beauty and your heart with the remembrance of Allah.
• •Subject: A Special Offer to Bless Your Home Body: As-salamu alaykum, we've curated new arrivals to help you create a space of peace and reflection. For a limited time, enjoy 20% off when you select any two pieces of art.
• •Text: "Bismillah." A beautiful reminder to begin all things in His name. Our elegant Bismillah wall art serves as a constant source of blessing and intention in your home. Tap to bring this piece into your life. #IslamicArt #HomeDecor #Rasiva
• •Headline: Curated for the Ummah. Body: At Rasiva, we believe your home should be a reflection of your faith. We are dedicated to sourcing beautiful, high-quality Islamic lifestyle products that serve as a daily inspiration and bring a sense of peace and humility to your life.