Brand Tone

Educational, Trustworthy, Caring, Professional, Modern & Accessible

Brand Values

• •Purity
• •Potency & Efficacy
• •Authenticity
• •Transparency
• •Customer Wellbeing
• •Knowledge & Education
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone, values, approved terminology, and examples of do's and don'ts. This should be accessible to anyone creating content for the brand.
• •Prioritize Education Over Hard Selling: While the goal is to sell products, the copy should lead with valuable information, educating the consumer about the benefits and principles of Ayurveda first. This builds trust and positions Rasayanam as an expert.
• •Emphasize Transparency and Proof: Consistently incorporate elements that build trust, such as references to lab testing, certifications, ingredient sourcing, and the science behind the formulations. Avoid making unsubstantiated claims.
• •Speak with Empathy and Understanding: Acknowledge the health concerns and aspirations of your audience. Use language that is supportive, encouraging, and shows that the brand cares about their well-being.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media update, an email newsletter, or a video script, the core tone and messaging should remain consistent. Regular audits of content across platforms can help ensure this alignment.

Social Perception

Trusted Source for Ayurvedic Products, Effective Products, Emphasis on Quality Control, Educational Resource, Good Customer Engagement, Premium but Worthwhile

Copy Examples

• •Headline (Website/Social Media): "Experience Ayurveda, Elevated. Discover the Purity & Potency of Rasayanam."
• •Product Description Snippet (for Shilajit): "Sourced directly from the high Himalayas and rigorously lab-tested, our Shilajit resin is your daily partner for renewed energy and vitality. We ensure what's on the label is what's in the bottle – pure, potent, and authentically Ayurvedic."
• •Social Media Post (Instagram/Facebook): "Feeling drained? Ayurveda offers ancient wisdom for modern stress. Our Ashwagandha helps your body adapt and find balance, naturally. Learn more about its calming benefits on our blog today. #Rasayanam #AyurvedaLife #NaturalWellness #StressRelief"
• •Email Subject Line: "Unlock Your Body's Natural Strength with Rasayanam's Purest Ingredients."
• •YouTube Video Title Idea: "The Science of Shilajit: How Rasayanam Ensures Purity & Power in Every Jar."