Brand Tone

Reflective & Appreciative, Curious & Inviting, Friendly & Human, Passionate & Quality-Focused

Brand Values

• •Slowing Down & Mindfulness
• •Creativity & Inspiration
• •Connection & Community
• •Appreciation of Art & Culture
• •Quality

Best Practices

• •Embrace “Raro” (Uncommon): Let the brand's name guide the voice. Think unique perspectives, highlight the special details, and don't be afraid to be a little different from the mainstream.
• •Speak Human to Human: Maintain a conversational, friendly, and approachable tone, as if talking to a friend who shares similar interests.
• •Focus on the “Why”: Continuously reiterate the core values of slowing down, appreciation, creativity, and connection in your messaging.
• •Sensory & Evocative Language: Use words that appeal to the senses when describing coffee (aroma, taste, warmth) and music (sound, feeling, rhythm) to immerse the audience in the Raro experience.
• •Consistent Visual Storytelling: Ensure that all visuals (photos, videos) align with the established tone – warm, inviting, perhaps with a slightly nostalgic or artisanal feel, reflecting the blend of coffee and vinyl culture.

Social Perception

Raro likely aims to be perceived as a niche, thoughtfully curated brand that offers more than just products, but an experience and a lifestyle. They would likely appeal to individuals who appreciate specialty coffee, music (particularly vinyl), and a more deliberate, mindful approach to daily rituals. The name Raro (Spanish for rare or uncommon) itself suggests an identity that is unique, distinct, and perhaps a bit out of the ordinary, aligning with their philosophy of appreciating things that might be overlooked in a fast-paced world. General perceptions of cafes often highlight them as places for social interaction, relaxation, and enjoying quality food and drink.

Copy Examples

• •Instagram Post (Image: A beautifully brewed coffee next to a spinning vinyl record): Pause. Sip. Listen. Rediscover the simple joys that spark your day. What’s your Raro ritual? #RaroCoffee #VinylVibes #SlowLiving #CuratedForCuriosity
• •TikTok Video (Short clips: hands preparing coffee, someone browsing records, friends chatting in a cozy corner): Your daily dose of Raro: where good coffee and great tunes meet. Step into our world. ☕🎶 #RaroMoments #CafeCulture #CoffeeAndMusic #ForYou
• •Website Banner: More Than Coffee. It's a Moment. Explore Raro – Coffee, Vinyl, and the Art of Slowing Down.
• •Email Newsletter Subject: Uncommon Brews & Fresh Spins: Discover What’s New at Raro
• •Product Description (for a new coffee blend): Crafted for the curious palate, our [New Blend Name] is an invitation to explore a world of flavor. Take your time, savor each note. It’s not just coffee, it’s a Raro experience.